Dunkin Donuts CoolattaOne of the first of this kind of campaigns. Dunkin Donuts enticed their Facebook fans to upload an image of themselves with a Coolatta beverage by automatically entering them to be in a daily giveaway. The images spread all over the online world increasing brand and product recognition.
The Best Job in the WorldJob of an island caretaker in the Great Barrier Reef offered for $150k for 6 months. Campaign was user-generated and created lots of engagment
Iceland Wants to be Your FriendTakk Takk, Iceland's Tourism Board and Agency, established itself across multiple social networks while inviting the online world to become friends and referred to itself in the third person. Iceland used user-generated content to spur the campaign.
Jump To The Beat – Hotelsbycity.netOne of the first user-generated content social media campaigns. They encouraged users to submit photos of themselves jumping on hotel beds. Some hotels even got involved by holding events and special offers promoting the campaign.
CokeThe Dusty and Mike campaign. Two Coca-Cola fans that encourage Coke's social followers to share content through the various social networks and platforms including Twitter and Flickr. Coke was able to create a lot of awareness by allowing their customers to share compelling content.
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