Advertising Data Exchanges and Aggregators By Online Ad Network Lists [16 more lists]
List of advertising data exchanges and aggregators online. Data aggregators are online systems allowing advertisers to quickly gather a lot of information about their online ads and the users who are seeing them, including geographic, demographic, lifestyle, purchase history and occupational background. Most aggregators ultimately aim to minimize the amount of waste and detect ads that are proving ineffective, while also analyzing the placement of advertisements around websites or ad networks and measuring the level of user engagement. This in turn helps the advertiser decide whether or not it is profitable to continue funding the advertisement or campaign. Some of the data exchanges and aggregators included on this list are BlueKai, Exelate and RapLeaf.
- 1
BlueKai created an online data exchange designed with consumer transparency and control in mind. By aggregating valuable shopping and research activities across the Internet, BlueKai is building a database of true intenders. Unlike ad networks, BlueKai does not sell ads or impressions, it simply provides data on-demand for marketers, ad networks or publishers to boost the quality and scale of ad targeting initiatives. Data providers earn revenue in a privacy friendly way. The BlueKai Registry enables consumers to see what marketers know about them, edit their online preferences and gain rewards in charitable donations. More - 2
eXelate
eXelate’s mission is to create the most efficient and effective marketplace for the exchange of behavioral targeting data. Through their participation on the eXelate Targeting eXchange, ad networks (buyers on the eXchange) build an instant behavioral targeting function while targeted publishers (sellers on the eXchange) generate a new, parallel income stream. Based on the concept of “Performance not Profiles”, eXelate supports industry demands for better targeting in a privacy friendly environment. The eXelate eXchange currently offers targeting data for nearly 70 million unique users in lucrative verticals including Travel, Finance, Fashion, Personal Electronics, Hispanic, Diet and Fitness and Demographic. More - 3
AlmondNet
- 4
aCerno is an e-commerce advertisement cooperative that uses anonymous consumer shopping data from product manufacturers and retailers to identify consumers and their desired products and services. More - 5
Magnetic
- 6
Demdex
- 7
TrackSimple
- 8
Rapleaf
Rapleaf provides search services that find information about people on the social web, on behalf of businesses and consumers. Top retailers, telcos, political organizations, hotel chains, social networks, and other consumer facing companies use Rapleafs services to gain insight about their consumers and improve their consumers experience. Consumers use Rapleafs services to discover, manage, and control their online information. Headquartered in San Francisco, the company has processed over 200 million unique searches for businesses and consumers. More
Post a Comment