- 1+ 4- 1
Just as you needed to listen to the teacher to succeed in school, you'll need to pay attention to be successful on Klout. This extends past watching for perks, which are generally only available for a very short time, to keeping an ear open to news about changes to Klout, big news in your topic area and introductions of that hot new social network that you need to join.
- 2+ 4- 1
Find a Niche and Stick to It
- 3+ 3- 1
Be Consistently Active
According to a November 2011 interview, Klout.com CEO and Co-Founder Joe Fernandez explained that as the Internet has a short attention span, remaining consistently active is important to maintaining your Klout score. He said, "If you disappear for a couple of days or a week it can be a challenge. It's about finding that balance between being present without being noisy. If you talk too much people will tune you out. It's about finding that right tempo which is the biggest challenge."
- 4+ 2- 0
Utilize Available Tools
Everyone has their favorite social media client such as Seesmic, Tweetdeck or Hootsuite but some are more helpful for users watching their Klout score. Find a client you love but also one that lets you see the Klout score of those you interact with as well as the trending hashtags related to your topics. Locate and use web browser plug-ins or extensions designed to work with Klout. Once you know who and what is important in your area of expertise, you can make better decisions on who to interact with and about what topics.
- 5+ 2- 0
There are a ton of networks that you can connect to your Klout profile such as Twitter, Facebook, LinkedIn, Foursquare, Google+, Flickr, Wordpress, Tumblr, Blogger, YouTube, Instagram and many more. Adding these networks to your Klout account and staying active in these networks is one key to being successful. Remember though, each network counts equally so it's absolutely fine to remain loyal to the networks you love the most.
- 6+ 2- 0
- 7+ 3- 2
Don't Game the System
There are over 50 different things that influence your Klout score. Obsessing over these factors or attempting to game the system into increasing your score is just lame and likely won't work. Same goes for stalking those with very high scores. Normal interaction with the elites is fine but spamming or begging them for Klout love is just creepy.
- 8+ 2- 1
Build a Targeted Network
- 9+ 2- 1
Make People Talk
Now intentionally starting arguments or general trolling is not recommended but don't be afraid to be limited to by positivity. Klout counts both positive and negative mentions so by all means be provocative and get people talking about you. Just make sure to remain professional, passionate and interesting.
- 10+ 0- 0
Sharing is Caring
If you see a fantastic article, video or blog about your topic, share the link with your audience. Just because you didn't personally create it, your act of sharing it with your followers and friends is helpful to increase your influence. Remember though, great content is best. Don't share crap just to share.
- 11+ 0- 0
People love to be inspired and tend to absolutely eat-up inspirational quotes, sayings and stories. Don't be threatened by the success of another person, be the person who inspires someone to achieve great things. That positivity is contagious and likely will lead to retweets and others passing it forward, which in turn increases your Klout score as well.
- 12+ 1- 2
Forget the rumors that talking with people with lower Klout scores hurts you and interact with others in your area of expertise regardless of score. According to Klout.com CEO and Co-Founder Joe Fernandez, "anyone who engages in your content helps you, the more influential they are the more helpful it is."
- 13+ 1- 2
Evolve with the System
When Klout first started, CEO and Co-Founder Joe Fernandez calculated by hand the scores for the first 2,000 users to the site. That's certainly not the case anymore but represents how far the site has evolved. Many things have changed since those days including the secret algorithm that calculates your Klout score. As the site (and social media in general) evolves, you need to evolve with it if you want to stay ahead.
- 14+ 0- 1
Don't forget that you are a person, not a robot set up to retweet everything that matches a certain word or topic. Tell jokes, ask questions, talk to people about everyday things. This interaction might not be directly related to your topics but strengthen the personal relationships with your audience.
- 15+ 0- 1
Lead the Discussion
If you want to be an expert on a topic, then start leading the discussion by publishing your own content about the topic. Blog, write articles, make videos, take photographs, share your expert analysis of your topic. You might be surprised how many people are listening and how that can help increase your Klout score.