Klout Tips and Tricks Anything

Klout Tips and Tricks

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Klout tips and tricks describe helpful ways to make the most of the online service that identifies and rewards the most influential people on the Internet for various topics. Just like in the real world, becoming the most influential person on a specific topic takes time and energy but understanding how Klout works and how to increase your Klout score ethically can go help.

Launched in September 2009, Klout grew from a simple idea from CEO and Co-Founder Joe Fernandez to an authoritative way to measure online influence used by over 100 million people daily. On the surface, the system is very simple. Each Klout user receives a daily score from 1 to 100 on how influential they are on the Internet. Digging deeper into how that score is calculated and how to increase it however is much more complicated.

Klout does not disclose the exact details of its score algorithm but it does explain to a certain extent what factors do and don't make that score move. For instance, they are happy to let users know about the various social networks that can be connected to Klout to influence a score as well as the fact that each network is weighed equally.

Without knowing the exact algorithm, there's still several ways to help increase your Klout score the right way. It's very similar to how you'd become influential in the offline world with things like building a targeted network, leading the discussion, staying active and engaging with other leaders in your field all great things that can help increase a Klout score.

Overall, Klout is not about separating the elite from the minions--the average Klout score by the way is only 20--it's about sharing interests with others who are passionate about the same things. Oh by the way, there's also a bunch of freebies, known as Klout Perks, that come with influence as well. Bragging rights and free stuff, not a bad combination!


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    Pay Attention

    Just as you needed to listen to the teacher to succeed in school, you'll need to pay attention to be successful on Klout. This extends past watching for perks, which are generally only available for a very short time, to keeping an ear open to news about changes to Klout, big news in your topic area and introductions of that hot new social network that you need to join.
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    Find a Niche and Stick to It

    Spreading your eggs around is a wise move for some things but for Klout, picking one topic on which to focus your expertise is recommended. It's a lot easier to become an expert by doing great things related to one topic than trying to get noticed doing a bunch of little things in a dozen topics.
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    Be Consistently Active

    According to a November 2011 interview, Klout.com CEO and Co-Founder Joe Fernandez explained that as the Internet has a short attention span, remaining consistently active is important to maintaining your Klout score. He said, "If you disappear for a couple of days or a week it can be a challenge. It's about finding that balance between being present without being noisy. If you talk too much people will tune you out. It's about finding that right tempo which is the biggest challenge."
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    Utilize Available Tools

    Everyone has their favorite social media client such as Seesmic, Tweetdeck or Hootsuite but some are more helpful for users watching their Klout score. Find a client you love but also one that lets you see the Klout score of those you interact with as well as the trending hashtags related to your topics. Locate and use web browser plug-ins or extensions designed to work with Klout. Once you know who and what is important in your area of expertise, you can make better decisions on who to interact with and about what topics.
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    Stay Connected

    There are a ton of networks that you can connect to your Klout profile such as Twitter, Facebook, LinkedIn, Foursquare, Google+, Flickr, Wordpress, Tumblr, Blogger, YouTube, Instagram and many more. Adding these networks to your Klout account and staying active in these networks is one key to being successful. Remember though, each network counts equally so it's absolutely fine to remain loyal to the networks you love the most.
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    Persevere

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    Don't Game the System

    There are over 50 different things that influence your Klout score. Obsessing over these factors or attempting to game the system into increasing your score is just lame and likely won't work. Same goes for stalking those with very high scores. Normal interaction with the elites is fine but spamming or begging them for Klout love is just creepy.
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    Build a Targeted Network

    Increasing your Klout score comes with reaching and influencing people who are knowledgeable about the same topics you are. Accordingly, a sure-fire way to up your Klout score is to build a targeted network of great people who are influencers on the same topic you are and interact with them.
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    Make People Talk

    Now intentionally starting arguments or general trolling is not recommended but don't be afraid to be limited to by positivity. Klout counts both positive and negative mentions so by all means be provocative and get people talking about you. Just make sure to remain professional, passionate and interesting.
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    Sharing is Caring

    If you see a fantastic article, video or blog about your topic, share the link with your audience. Just because you didn't personally create it, your act of sharing it with your followers and friends is helpful to increase your influence. Remember though, great content is best. Don't share crap just to share.
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    Inspire Others

    People love to be inspired and tend to absolutely eat-up inspirational quotes, sayings and stories. Don't be threatened by the success of another person, be the person who inspires someone to achieve great things. That positivity is contagious and likely will lead to retweets and others passing it forward, which in turn increases your Klout score as well.
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    Engage!

    Forget the rumors that talking with people with lower Klout scores hurts you and interact with others in your area of expertise regardless of score. According to Klout.com CEO and Co-Founder Joe Fernandez, "anyone who engages in your content helps you, the more influential they are the more helpful it is."
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    Evolve with the System

    When Klout first started, CEO and Co-Founder Joe Fernandez calculated by hand the scores for the first 2,000 users to the site. That's certainly not the case anymore but represents how far the site has evolved. Many things have changed since those days including the secret algorithm that calculates your Klout score. As the site (and social media in general) evolves, you need to evolve with it if you want to stay ahead.
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    Remain Human

    Don't forget that you are a person, not a robot set up to retweet everything that matches a certain word or topic. Tell jokes, ask questions, talk to people about everyday things. This interaction might not be directly related to your topics but strengthen the personal relationships with your audience.
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    Lead the Discussion

    If you want to be an expert on a topic, then start leading the discussion by publishing your own content about the topic. Blog, write articles, make videos, take photographs, share your expert analysis of your topic. You might be surprised how many people are listening and how that can help increase your Klout score.
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