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Be Consistently ActiveAccording to a November 2011 interview, Klout.com CEO and Co-Founder Joe Fernandez explained that as the Internet has a short attention span, remaining consistently active is important to maintaining your Klout score. He said, "If you disappear for a couple of days or a week it can be a challenge. It's about finding that balance between being present without being noisy. If you talk too much people will tune you out. It's about finding that right tempo which is the biggest challenge."
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Build a Targeted Network
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Don't Game the SystemThere are over 50 different things that influence your Klout score. Obsessing over these factors or attempting to game the system into increasing your score is just lame and likely won't work. Same goes for stalking those with very high scores. Normal interaction with the elites is fine but spamming or begging them for Klout love is just creepy.
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Engage!Forget the rumors that talking with people with lower Klout scores hurts you and interact with others in your area of expertise regardless of score. According to Klout.com CEO and Co-Founder Joe Fernandez, "anyone who engages in your content helps you, the more influential they are the more helpful it is."
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Evolve with the SystemWhen Klout first started, CEO and Co-Founder Joe Fernandez calculated by hand the scores for the first 2,000 users to the site. That's certainly not the case anymore but represents how far the site has evolved. Many things have changed since those days including the secret algorithm that calculates your Klout score. As the site (and social media in general) evolves, you need to evolve with it if you want to stay ahead.
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