Most Creative and Successful Social Media Brand Campaigns

blizzle Click here for more detail on these successful social media campaigns! 1,224 views 7 items 14 voters

Examples of creative and successful social media campaigns by brands Many brands struggle to really engage their audience with social media; some just seem to go through the motions and are there just because "everyone else is". On the other hand, some brands use creativity, originality and great content in their campaigns and are rewarded with a lot of audience participation and engagement. Here are some examples of excellent social media campaigns by brands. Which ones did I miss? Add you own choices, and rank away! For an in-depth look at these social media campaigns, check out this link: www.postano.com/blog/7-creative-and-successful-social-media-campaigns

List Criteria: Must be a brand, not a person. Must be on social media.

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Old Spice – YouTube Campaign

More people watched the campaign videos in 24 hours than Obama’s presidential victory speech.

Total video views reached 40,000,000 in a week.

Campaign impressions: 1,400,000,000.

Since the campaign launched, Old Spice body wash sales are up 27%; in the last three months up 55%; and in the last month up 107%.
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AJ Bombers

Excellent example of small local business successfully using Foursquare in their marketing. They are also using Twitter and Facebook to great effect.
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McKay Flooring

Great example of a brand in sort of a "boring" category succesfully using social media across multiple channels
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Greg Burney – #DrawMyFollowers

Very creative and engaging campaign
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Adidas – #The Return

Adidas created an entire web series based on Derrick Rose’s dramatic injury and his triumphant effort to return to the court. Adidas did a lot right with this campaign, making it inspirational, relatable, emotional – showing how even a major basketball star had to work hard and through setbacks to get back to where he wanted to be. They also effectively used the hashtag #thereturn to fuel the campaign.
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