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An advertising agency is 85 percent confusion and 15 percent commission.Fred Allen More
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The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.Bill Cosby More
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I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.Aldous Huxley More
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Advertising is legalized lying.H. G. Wells More
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We read advertisements to discover and enlarge our desires. We are always ready -- even eager -- to discover, from the announcement of a new product, what we have all along wanted without really knowing it.Daniel J. Boorstin More
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Advertisers are the interpreters of our dreams -- Joseph interpreting for Pharaoh. Like the movies, they infect the routine futility of our days with purposeful adventure. Their weapons are our weaknesses: fear, ambition, illness, pride, selfishness, desire, ignorance. And these weapons must be kept as bright as a sword.E. B. White More
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However far your travels take you, you will never find the girl who smiles out at you from the travel brochure.
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Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.
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Advertising is the modern substitute for argument; its function is to make the worse appear the better.George Santayana More
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One ad is worth more to a paper than forty editorials.Will Rogers More
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Early to bed, early to rise, work like hell, and advertise.Laurence J. Peter More
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What you say in advertising is more important than how you say it.David Ogilvy More
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It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country.Raymond Chandler More
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The modern little red riding hood, reared on singing commercials, has no objections to being eaten by the wolf.
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You can tell the ideals of a nation by its advertisements.Norman Douglas More
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Advertising is the greatest art form of the twentieth century.
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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
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The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact.Wyndham Lewis More
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Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.Sinclair Lewis More
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Advertising may be described as the science of arresting the human intelligence long enough to get money from it.Stephen Leacock More
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Promise, large promise, is the soul of an advertisement.Samuel Johnson More
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new! The trade of advertising is now so near perfection that it is not easy to propose any improvement. But as every art ought to be exercised in due subordination to the public good, I cannot but propose it as a moral question to these masters of the public ear, whether they do not sometimes play too wantonly with our passions.Samuel Johnson More
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Several years before birth, advertise for a couple of parents belonging to long-lived families.
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That's the kind of ad I like, facts, facts, facts.Samuel Goldwyn More
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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.Peter Drucker More
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Good wine needs no bush, and perhaps products that people really want need no hard-sell or soft-sell TV push. Why not? Look at pot.Ogden Nash More
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Advertising is the very essence of democracy.Bruce Barton More
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