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Online Creative Optimization Companies By Online Ad Network Lists [16 more lists]
List of the major online creative optimization companies. These are online platforms and systems that allow advertisers to fix or change components of their display ads, allowing them to significantly improve the performance of the advertising after gathering initial performance data. Many of these services allow advertisers to tailor and tweak their ads in real-time, after the advertisements have already been launched, making the process easier and not interrupting the placement of the ads and sacrificing efficiency. Some of these services also include mobile or social optimization tools, to make the advertising more friendly to the modern Web and the current online environment. Some of the listed companies include Sprout, Say Media, Adisn, SnapAds and AdReady.
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Teracent
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Founded in 2004 with the vision to re-imagine the online advertising experience, Tumri has developed an advertising platform that creates an interactive advertising experience. The Tumri solution – the AdPod – enables advertisers to craft highly targeted marketing messages to consumers on-the-fly. More - 3
ADISN is a next generation Digital Ad Agency that uses relationship data from the social web to enhance targeting I.E. we have a GRIP of technology. ADISN has proven that the aggregate of web conversations, web profiles, online blogs, and behavior create millions of relationships between seemingly unrelated topics. Our technology mines through those relationships and applies the strongest ones to enhance online targeting to the benefit of publishers and advertisers across the web. We call it Relationship-based Targeting. ADISN was founded by a team of proven technologists, marketers, and entrepreneurs. More - 4 SnapAds is an advertising platform from the founders of Weebly that dynamically optimizes display ads. More
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Struq
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Adroit
- 7 ChoiceStream is a personalization service provider for retail, media and entertainment, TV and mobile brands (portfolio includes Comcast, ATandT, Borders, DirecTV, Vongo, eMusic, Blockbuster, Yahoo! and Overstock.com). ChoiceStream’s software as a service delivers product and content recommendations to consumers on devices such as the desktop, TV, PDA, in-store kiosk, and call center. More
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Dotomi.com
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Dapper
Dapper lets users extract and structure data from around the web, and then create useful services based around this structured information. For example, Dapper allows users to create an RSS feed based on any web site, even if its not theirs, or create Flash widgets that display results from queries of specific data sets. Essentially, Dapper allows users to create an API for any website or service, and easily create mashups using it. In addition, Dapper has preempted intellectual property concerns by creating a system for content owners to easily control how their content is used by others on the Dapper service. More - 10 AdReady is an application for managing a display advertising campaign, from creating the ads all the way to managing and tracking their progress on three main ad networks: Google, RightMedia, Advertising.com. In exchange, AdReady takes a 20% cut of your ad budget. Normal banner ads and other display advertisements take a week or longer to make and cost a significant amount to outsource. Adready lets you piece together your own ad by mixing and matching banner and skyscraper ads from their own inventory. Users chose templates and can then customize them with their own logos and messages. Ads can even be interactive by changing color or becoming animated when moused over. But not all ads are created equal. More
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Sprout
Sprout is an online WYSIWYG editor for Flash that as of March 2008 has been released in a public beta. Designers can use Sprout to create, publish and track Flash widgets, websites and mashups. Sprout allows many easy to add components such as video, slideshows and RSS feeds in addition to components from 3rd party web services (i.e. analytic/widget tracking tools provided through a partnership with Gigya). More - 12 Spongecell is a media provider that aims to make ads more engaging and relevant. Interactive call to actions let people push your advertising onto calendars, social profiles, mobile devices, home pages, and other permanent places right from your ad, without disrupting their browsing experience. More
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richrelevance
richrelevance delivers merchandising and personalized recommendations to eCommerce sites. richrelevance’s patent-pending systems aims to personalize a users shopping experience with targeted and relevant product recommendations, optimizing every interaction point from landing to search to product pages. richrelevance system uses multiple recommendation-type approach with transparent messaging, cross-placement optimization, and merchandiser controls. Sears.com and Kmart.com use richrelevances personalized recommendations to create a customer-eccentric, in-store experience online. More
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