Top Online Media Buying Platforms

List of the major online media buying platforms. Marketers wishing to purchase web advertising have a variety of options for selecting just the outlets and websites on which they would like to be featured, and as the online space becomes fragmented and gets divided up into more and more specific niches, it can be more challenging for marketers to make efficient and effective media buys. Online media buying platforms allow advertisers and publishers to connect to only the demographics they wish to reach, producing optimum results. Some of these services offer fully-featured analytics and other tools to help marketers evaluate their results and choose only the sites and products that will work best for their specific ads. Some of the listed platforms include Vivaki, Cadreon, Atom and b3.