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Hellmann's Owner Sues Competition for Using the Word 'Mayo'Mayonnaise. You eat it. You love it. You can't eat sandwiches/live without it. But do you really know it?
According to Unilever (Hellman's parent company), federal regulators specifically define mayonnaise as a spread that contains eggs. Which is why they're not happy that a competitor is trying to pass off an egg-free version as the real stuff. The nerve!
Hampton Creek's "Just Mayo" uses plant products instead of chicken eggs in its spread. Unilever contends that by calling their decidedly non-mayo product "Just Mayo," Hampton Creek is participating in false advertising and stealing the market share that is rightfully Hellman's.
"Consumers and cooks have an expectation that mayonnaise should both taste and perform like mayonnaise. Just Mayo does neither," the complaint states. BURN.
Hampton Creek CEO Josh Tetrick doesn't think it's a big deal. "Today it's mayo, tomorrow it's a cookie ... next year it will be pasta," he said. "Maybe we'll see big cookie and big pasta lawsuits against us next."
Careful Tetrick, big mayonnaise is a $2 billion industry. This food fight's about to get real (mayo).
Source: Fox Newsl< << PREV 1 of 16 NEXT >>
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