brands The Evolution of 15 Iconic Brand Logos  

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Probably you have seen most of these logos everywhere, but have you ever wondered about their evolution, their background? Did you know that the original Apple logo was Isaac Newton under an apple tree? Have you ever wondered where the Mercedes-Benz Brand And The Three-Pointed Star logo came from? Below we list 5 Corporate Brand Logo Evolutions with their fascinating stories.
1

Apple


Apple is listed (or ranked) 1 on the list The Evolution of 15 Iconic Brand Logos
Photo:  uploaded by AnoopGowda

It is one of the biggest consumer electronics and Software Company, best known for products like Macintosh, iPod and iphone. Steve Jobs, Steve Wozniak, and Ronald Wayne had together setup Apple in 1976, to sell their hand-built computer Apple I. They had offered their product to HP first but were declined by them. I think HP would still be regretting this today.

The road to success wasn't easy for Apple, and Wayne liquidated his share in the company for a mere $ 800. After the launch of Apple II in 1977, things started to look up for Apple and we all know what heights the company has reached since then.

Apple II was successful mainly because it had colored graphics. Great and simple design, has always been the USP (Unique Selling Proposition) for Apple, and their logo is no exception. When Apple was started, the logo was a complicated picture of Isaac Newton sitting under a tree. This had been designed by Jobs and Wayne, with the inscription: "Newton ... A Mind Forever Voyaging Through Strange Seas of Thought ... Alone." Frankly, I don't think it was just a coincidence that Apple had slow sales during this period.

However, Steve Jobs hired Rob Janoff to simplify the logo, which turned out to be a great idea. Rob created the ‘Rainbow Apple' which was the logo for company till 1998. There are many rumors as to why Rob had chosen to create such a logo. One of them says that the Apple was a tribute to Newton (discovery of gravity from an Apple), and since the USP for Apple at that time was colored graphics, it had the rainbow colors. Another explanation exists that the bitten apple pays homage to the Mathematician Alan Turing, who committed suicide by eating an apple he had laced with cyanide. Turing is regarded as the father of computers. The rainbow colors of the logo are rumored to be a reference to the rainbow flag, as homage to Turing's homosexuality.

Janoff, however, said in an interview that though he was mindful of the "byte/bite" pun (Apple's slogan back then: "Byte into an Apple"), he designed the logo as such to "prevent the apple from looking like a cherry tomato."

When Apple launched the new iMac in 1998, they changed their logo to a monochromatic apple logo, almost identical to the rainbow logo. Now, the Apple logo comes with nice gradient chrome silver design. It is one of the most recognized brand symbols in the world today, and the shape is what identifies the company more than the color. see more on Apple
2

Audi


Audi is listed (or ranked) 2 on the list The Evolution of 15 Iconic Brand Logos
Photo:  uploaded by AnoopGowda

Audi is a German brand which produces cars and is a part of the Volkswagen Group. The company was founded as A. Horch & Cie by August Horch in 1899, and its origin has a very interesting story. August Horch, a German Engineer, was forced out of his own company in 1909, after which he continued to use the old brand name of Horch. However, his partner sued him for trademark infringement, and Horch was forced to look for a new name.

After this the company was named as Audiwerke GmbH in 1910. In 1932, four car makers Audi, Horch, DKW, and Wanderer merged to form Auto Union. The four interlinked rings that would later become the modern Audi logo, was originally the logo of the Auto Union. Initially the Auto Union logo was used only for racing cars and the four companies continued to produce cars under their own brands. Finally in 1985, the Auto Union became the Audi company we know today.

in 2009, Audi introduced new logo which is also the current one. The modern Audi logo shows a three-dimensional texture and shadowing, resulting in a polished chrome look. The Audi name is now smaller, has moved away from the center to the bottom left corner, while the font has changed as well.
see more on Audi

Canon Inc. is listed (or ranked) 3 on the list The Evolution of 15 Iconic Brand Logos
Photo:  uploaded by AnoopGowda

The company had always wanted a global perspective, and the logos reflected the same as early as 1934. A specialized advertising designer had created the logo which included typeface never seen before in Europe or North America.

The first camera launched by the company in 1934, was named as Kwanon, after the Buddhist goddess of mercy. The logo included the wordings and a picture of the goddess with 1000 arms and flames.

As the years went by, like all other logos we have seen above, the company strived to make the logo as simple and memorable as possible. The logo had only been trademarked in 1935, and after that a lot of designing work went into making the logo more balanced. After 1956, the logo hasn't been changed, but the designing effort is clearly visible in their simple but classic logo. see more on Canon Inc.
4

Ford


Ford is listed (or ranked) 4 on the list The Evolution of 15 Iconic Brand Logos
Photo:  uploaded by AnoopGowda

Henry Ford used to work for Thomas Edison. He founded two companies before settling on Ford. His first company went bankrupt after just two years, and he left the second company after just one year. However, the second company became Cadillac later on. His third company, founded in 1902, was called Ford & Malcomson, Ltd.

He was unable to pay the bills for parts in his third company, but some investors agreed to put money in the company, and it was renamed as Ford Motor Co. This is the company name in the first logo of 1903. The 1909 logo, which has a similar font as today's logo was borrowed from Childe Harold Wills, who had made this font for his business card.

In 1912, the Ford logo was given a complete makeover, as compared to the earlier simplistic design. When a car was launched in 1927, called Model A, the famous blue oval was introduced in the logo. This was the shape and color, on which all f*ture Ford logos have been made.

The company has experimented with different shape going from ellipse to circle, and even a diamond like shape in 1957. The 1976 logo was essentially, the last major change in the symbol, and is very similar to their current logo. Finally, in 2003, the company released a new logo, which came to be known as "Centennial Blue Oval".