The Evolution of 15 Iconic Brand Logos Companies
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The Evolution of 15 Iconic Brand Logos

Probably you have seen most of these logos everywhere, but have you ever wondered about their evolution, their background? Did you know that the original Apple logo was Isaac Newton under an apple tree? Have you ever wondered where the Mercedes-Benz Brand And The Three-Pointed Star logo came from? Below we list 5 Corporate Brand Logo Evolutions with their fascinating stories.
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  1. 6
    Interestingly, Kodak was the first company to integrate its name and looks into one symbol in 1907. After 1935, Kodak predominantly used yellow and red colors and the complete name of the company. First time the Kodak name was completely written in the logo in 1935, which began the use of yellow and red colors as well.

    In 1960, they tried to show a flip page as a logo, but was changed to a box and graphic "K" element in 1971. I think the logo in 1971 was quite trendy, but it might have been a little complex. Retaining the 1971 concept, there was a slight variation in the font in 1987. The new font looked contemporary.

    Again, like other companies, Kodak decided to simplify their logo in 1996, and removed the boxes. The red color gives a more brighter and structured feel of the company. In 2006, again a slight variation was made in the logo with a rounded ‘a' and ‘d', to give a contemporary look.

  2. 7
    The Mercedes-Benz was formed by the merger of two car companies – DMG (Daimler-Motored-Gesellschaft, founded by Gottlieb Daimler) and Benz & Cie, founded by Karl Benz. Both the companies were similar in their work and were situated in close proximity.

    It was after the World War I, when the German economy was shattered, that both these companies decided to from a syndicate in 1924, and then finally merge in 1926, called Diamler-Benz.

    In 1902, the logo for Mercedes was nothing more than the simple company name. However, it was changed to a 3 pointed star in 1909. The origin of this star came from a postcard by Diamler, where he had drawn a 3 pointed star which represented ‘making vehicles in land water and sky'.

    After 1926, a new symbol for Mercedes-Benz came into picture, where the original logo of both the companies was merged into one. It combined the 3 pointed star of Mercedes and the laurel wreath of Benz.

    Over the years, the symbol has been improved vastly in design and simplicity. It has been recognized as a symbol representing luxury and top tier cars.

  3. 8
    The Microsoft story began in 1975, when Bill Gates and his friend Paul Allen coded the first computer language for a PC and named it BASIC. Soon they named their partnership as Micro-Soft which explains the first logo of the company.

    They changed the logo in that year itself and dropped the hyphen too. For the next 12 years, the logo had a distinctive O. The employees called this as "Blibbet". It is said that at that time, the Microsoft cafeteria even had a double cheeseburger named "Blibbet Burger".

    When a new logo came on in 1987, there was a campaign within the company to "Save the Blibbet". But, this couldn't stop the company from adopting a new logo. The logo designed by Scott Baker, came to be known as "the Pacman logo" due to the distinctive cut in the O.

    In 1994, they integrated their tagline ‘Where do you want to go today?' within the logo. This was widely mocked and the company kept trying different taglines like People Ready, Start Something, Making it Easier etc.

    The new 2008 logo has all the text in Italics (including the tagline), but the look of the logo has remained pretty much the same. Basically, the company is so well renowned already, that I don't think the logo needs to change, since people already recognize and connect with it worldwide.

  4. 9

    Mozilla Firefox

    An open source web browser, created by Dave Hyatt and Blake Ross, was first of all named as Phoenix, which is visible in their first logo in 2002. Due to some trademark issues, the name had to be changed to Firebird, but the name was chosen so that they would be able to retain the same logo.

    Unfortunately, this name also had trademark issues because of existing software. Then, they finally got lucky and chose the name Firefox, which has become one of the favorite and most used browser worldwide. In 2003, the now famous logo was designed by professional interface designer John Hicks.

    The logo depicted a Firefox engulfing the whole world, which also signifies the global reach that the company strived for. There has been a minor change in the logo since then, with the colors of the continents using a lighter blue color, just to differentiate them better from the oceans.

  5. 10
    Nike probably got the best deal amongst all companies when Caroline Davidson designed its logo for just $35 in 1971. The main part of the logo hasn't really changed with time. However, I don't understand why they waited for 7 years before they realized that the text and the swoosh were overlapping each other.

    As the brand gained recognition, the company name was dropped from the logo, which made it more simplistic and memorable. The company has different variations of this logo for its various departments like Skate, Soccer etc.

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