The Evolution of 15 Iconic Brand Logos Companies
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The Evolution of 15 Iconic Brand Logos

Probably you have seen most of these logos everywhere, but have you ever wondered about their evolution, their background? Did you know that the original Apple logo was Isaac Newton under an apple tree? Have you ever wondered where the Mercedes-Benz Brand And The Three-Pointed Star logo came from? Below we list 5 Corporate Brand Logo Evolutions with their fascinating stories.

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  1. 7
    The Mercedes-Benz was formed by the merger of two car companies – DMG (Daimler-Motored-Gesellschaft, founded by Gottlieb Daimler) and Benz & Cie, founded by Karl Benz. Both the companies were similar in their work and were situated in close proximity.

    It was after the World War I, when the German economy was shattered, that both these companies decided to from a syndicate in 1924, and then finally merge in 1926, called Diamler-Benz.

    In 1902, the logo for Mercedes was nothing more than the simple company name. However, it was changed to a 3 pointed star in 1909. The origin of this star came from a postcard by Diamler, where he had drawn a 3 pointed star which represented ‘making vehicles in land water and sky'.

    After 1926, a new symbol for Mercedes-Benz came into picture, where the original logo of both the companies was merged into one. It combined the 3 pointed star of Mercedes and the laurel wreath of Benz.

    Over the years, the symbol has been improved vastly in design and simplicity. It has been recognized as a symbol representing luxury and top tier cars.
  2. 8
    The Microsoft story began in 1975, when Bill Gates and his friend Paul Allen coded the first computer language for a PC and named it BASIC. Soon they named their partnership as Micro-Soft which explains the first logo of the company.

    They changed the logo in that year itself and dropped the hyphen too. For the next 12 years, the logo had a distinctive O. The employees called this as "Blibbet". It is said that at that time, the Microsoft cafeteria even had a double cheeseburger named "Blibbet Burger".

    When a new logo came on in 1987, there was a campaign within the company to "Save the Blibbet". But, this couldn't stop the company from adopting a new logo. The logo designed by Scott Baker, came to be known as "the Pacman logo" due to the distinctive cut in the O.

    In 1994, they integrated their tagline ‘Where do you want to go today?' within the logo. This was widely mocked and the company kept trying different taglines like People Ready, Start Something, Making it Easier etc.

    The new 2008 logo has all the text in Italics (including the tagline), but the look of the logo has remained pretty much the same. Basically, the company is so well renowned already, that I don't think the logo needs to change, since people already recognize and connect with it worldwide.
  3. 9

    Mozilla Firefox

    An open source web browser, created by Dave Hyatt and Blake Ross, was first of all named as Phoenix, which is visible in their first logo in 2002. Due to some trademark issues, the name had to be changed to Firebird, but the name was chosen so that they would be able to retain the same logo.

    Unfortunately, this name also had trademark issues because of existing software. Then, they finally got lucky and chose the name Firefox, which has become one of the favorite and most used browser worldwide. In 2003, the now famous logo was designed by professional interface designer John Hicks.

    The logo depicted a Firefox engulfing the whole world, which also signifies the global reach that the company strived for. There has been a minor change in the logo since then, with the colors of the continents using a lighter blue color, just to differentiate them better from the oceans.
  4. 10
    Nike probably got the best deal amongst all companies when Caroline Davidson designed its logo for just $35 in 1971. The main part of the logo hasn't really changed with time. However, I don't understand why they waited for 7 years before they realized that the text and the swoosh were overlapping each other.

    As the brand gained recognition, the company name was dropped from the logo, which made it more simplistic and memorable. The company has different variations of this logo for its various departments like Skate, Soccer etc.
  5. 11
    Nokia' in Finnish means means a dark, furry animal we now call the Pine Marten weasel. However, this has little to do with the current business and brand image. The origin of the company name, can rather be attributed to the setting up of the wood pulp mill (set up by Knut Fredrik Idestam), on the banks of Nokianvirta river in the town of Nokia.

    The Nokia Corporation was formed as a merger of Finnish Rubber Works (which also used a Nokia brand), the Nokia Wood Mill, and the Finnish Cable Works in 1967. The company has sold a variety of products in the past including television, shoes, car tires and others. The evolution and the meaning of the logo is unclear due to the changing business over the years.
  6. 12
    Today, one of the biggest soft drinks company, was first started by Caleb Bradham in 1890's. Initially named as Brad's drink the name was quickly changed to Pepsi-Cola, which is visible in the first 1898 logo. Finally in 1903, the name was trademarked and hasn't been changed till date.

    In the early years, Brad made custom logos for the brand as it became more famous. In 1933, the company was bought by Loft, Inc. The company changed the bottle size from 6 to 12 oz. and came up with the ‘Refreshing and Healthful' logo.

    However, the major breakthrough in the Pepsi logo design came in 1940's. Walter Mack, the CEO of Pepsi came up with the idea of a new bottle design, with a crown having the Pepsi logo. The ‘Pepsi Globe' emerged when USA was in WWII, and to support the country's war efforts, Pepsi had a blue, red and white logo.

    This logo became hugely popular, and went on to be the identifier for the company. As a result, in 1950 and 1962, this bottle cap with the swirling blue and red became prominent in the company logo. During the 1960's when it became even more popular, the script was changed from the curly red, and the main attraction was on the bottle cap in the logo.

    We see the first appearance of the Pepsi Globe instead of the bottle cap in 1973. The typeface was made smaller so as to fit in the globe. The Pepsi Globe was "boxed in", with a red bar coming in from the left and a light-blue bar coming in from the right.

    In 1991, the typeface was moved from inside the globe. The red bar was lengthened and the typeface came on the top of the globe. In 1998, the white background in the logo was replaced by the blue color, which also resulted in dropping the red horizontal band. The globe now had 3D graphic and larger than earlier versions. It might be that since, Pepsi and the globe touch each other for the first time in the logo, the name ‘the Pepsi Globe' was given to the logo.

    After 1998, it seems that Pepsi had decided to give the globe more prominence than the script itself. So, the globe came on top of the script in 2003, and in their current logo they have done away with the script altogether.

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