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The 42 Greatest Old Spice Commercials of All Time Anything

The 42 Greatest Old Spice Commercials of All Time

By IHateEverything | Los Angeles
Old Spice has managed to bring commercials from a TV necessity to something we all look forward to. The Old Spice advertising department has not only successfully reinvented their image for a younger generation, but left you with a smile on your face after a TV spot. I mean who watches commercials for fun? Well, now, WE do. Old Spice, we salute you, and in turn have compiled the 42 greatest ads for helping us smell better. Also, why 42? Because we're nerds.
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Modified: 2010-07-11 09:57:20.0
  • 1
    Terry Crews/Tim & Eric Old Spice Commercials
    NOTE: YOU CAN CLICK THE "CHANGE LIST DISPLAY" BUTTON RIGHT ABOVE THIS FIRST ITEM IF YOU WANNA CHECK OUT THE COMMERCIALS ON ONLY 3 PAGES.

    The Terry Crews ads are like a wonderful little break from reality and the laws of sanity, so we went ahead and found a montage of them all so you could take a little mini vacation; you’re welcome. These ads were all directed by Tim Heidecker and Eric Wareheim, which makes perfect sense if you’ve ever seen their show Tim & Eric Show: Great Job! only on Adult Swim.

    They encompass everything Old Spice has meant over the years (see: this list), make it funnier and then take the whole strategy up to the next level.

    This series of commercials is over-the-top, hilarious, effective, memorable and absolutely amazing.

    They are some of the best ads that have ever been made and top this list as the best ones coming from Old Spice.
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  • 2
    Bruce Campbell Ahoy
    Old Spice started their true streak of uninhibited awesome with a series of commercials starring one of the most beloved, rugged, manly, talented and hilarious performers of all time: a pack of hot chicks.

    Bruce Campbell also got a bunch of spots on these commercials, because who doesn't love him?

    In this epic commercial, Bruce takes the Sinatra route to sing Duran Duran's "Hungry Like The Wolf" to women that slowly begin crawling towards him.

    Then he barks.

    And then Bruce created awesome. And it was good.
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  • 3
    The Man Your Man Could Smell Like
    This classic commercial, which has raised awareness of Old Spice as a company the same way the Taco Bell dog did for Taco Bell, stars "The Man Your Man Could Smell Like", otherwise known as actor Isaiah Mustafa.

    It goes beyond simply selling a product to get inside your head and make you question your own masculinity.

    The best part? Old Spice, as a company, figured out the age-old marketing question of

    "How do you sell a product for men in a way that women love it too, while not also alienating the men?"

    Absolutely brilliant.
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    • For Your
    Information

  • 4
    Hot Girl Dancing For One Full Minute
    In this commercial, an insanely hot girl (as in a girl with a really high body temperature, I mean look how much she's sweating) dances for one full minute.

    The words on the screen then tell you that you can't have her unless you have Old Spice.

    Millions of men flocked to stores and then realized they don't know how to dance.

    Click here to find that our Venezuelan friends in the South also did their own version of this commercial because hey, these can't ALL be American.

    Same concept, different, darker, arguably hotter girl. Started here, though.

    God bless America.
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  • 5
    Is It Right For Me?
    A barrage of different people ask the announcer in the commercial if Old Spice body wash is good enough for them, with hilarious consequences.

    Unlike most commercials, for ANY company, the announcer in this one really the funniest part of the whole thing.
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  • 6
    Adventures of Swagger Man
    NOTE: YOU CAN CLICK THE "CHANGE LIST DISPLAY" BUTTON RIGHT ABOVE THIS FIRST ITEM IF YOU WANNA CHECK OUT THE COMMERCIALS ON ONLY 3 PAGES.

    This unbelievably awesome video was the winner of the "Make An Old Spice Swagger Commercial" contest, once again showing that the coolest marketing department in the country never loses touch with their demographic.

    This guy (who now that we all think of it kind of looks like McLovin's character in Kick-Ass) kills an alien spaceship with the power of his Swagger.

    Will Smith ain't got nothin on McLovin Lite.
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  • 7
    Jackie Moon's Armpit
    Back when anyone knew that the movie Pro-Sport starring Will Ferrel and the guy from Outkast existed (during its marketing campaign, before bargain bins), Will Ferrel did a hilarious spot that described the deodorant amazingly.

    "The finest, street legal antiperspirant you can get outside of Mexico that's not poisonous".
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  • 8
    NPH Would Do That
    He’s a doctor, for pretend, but Neil Patrick Harris is exactly the faux doc that could prescribe you a cure for a frowny face.

    This commercial shows NPH in a "real" hospital being a "fake" doctor and the juxtaposition is 100% full of win.
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  • 9
    Centaur
    One of the weirdest and most cleverly-written commercials on this list, the Old Spice Centaur taught us all that every man can be every thing that they want to be.
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  • 10
    Girl Licking An Ice Cream Cone
    Girl Licking An Ice Cream Cone The 42 Greatest Old Spice Commercials of All Time Anything
    During their "Keep It Clean" campaign, Old Spice featured this in magazines.

    It's a girl enjoying a delicious ice cream cone while thinking of how much she loves it on a hot summer day.

    That is all.
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  • 11
    Old Spice Is Not For Uncles, Dog Owners or The British
    This hilarious 1983 commercial let people know that Old Spice is for young, attractive guys that look like that dumb guy from Coach, not people who dress well, wear bow ties, are avid dog enthusiasts, look like director Wes Anderson or have no hair and look like date rapists.

    That's fine, I suppose.

    The funniest part is the guy with the bowtie.
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  • 12
    Experience Is Everything
    A stone cold rule of life is that Bruce Campbell will make everything exponentially more awesome, as demonstrated here. Make sure to pay attention to the painting in the background, btw.
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  • 13
    Armpit Mountain
    This is a winning combination of 70’s retro cheesiness with 21st century random humor. The best part has got to be the chicken portrait.

    This is what we like to call an "inspirational" commercial that delves into the absurd and creates an ego in every single man that is watching it.

    Perfect strategy to get anyone to buy anything.
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  • 14
    Hispanic Commercials Rule
    It goes to show that countries that can show boobs on their news will just logically have better commercials.

    This Spanish-Language Old Spice commercial features a long montage of inexplicably lonely girls on what look like the most unpopular beaches in the world.

    Then there are words.

    Then Old Spice is introduced.

    And then all is right with the world.
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  • 15
    Classic Vintage Ad
    This classic vintage Old Spice commercial features a guy splashing after shave on his eyes for some reason, some topless mermaids and proof that Old Spice has REALLY stuck to their guns with that jingle of theirs (which by the end of this list will be forever locked into your brain.

    50s ads are awesome. Period. But what's more awesome is that back in the 50s, people's faces turned into water. And that water looked terrifying.
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  • 16
    STDs Ain't Got Nothin On Smellin' Good
    This 1965 ad asks two men why they like Old Spice.

    Dave tells us that it's because of about 10-12 different women, and most likely has all kinds of diseases because c'mon, it was the 60s.

    A second man, George, tells us that it's because his wife tells him to.

    Either way, Old Spice is going to please women.

    Hottest one from the womanizer montage? Beth. Beth is the hottest one, even though she's probably dead or missing a hip by now.
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  • 17
    A Guy Is Constantly Getting Blown
    This European Old Spice commercial features a man putting on Old Spice deodorant and then a huge gust of wind following him wherever he goes.

    The wind continues to run through his hair in every situation, indoors or out.

    This is followed by seeing him on a date, continuing to get blown and the woman next to him also getting in on some of the action when she sees that his tie becomes aroused.

    What?
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  • 18
    What Women Want
    In the 1970s, commercials alone showed us why that was the best decade for truly horrifying horror movies with this voiceover.

    The Point of View of this commercial:
    A man that is basically Mel Gibson in the movie What Women Want, or some kind of terrifying powerful telepath that approaches women then slowly goes in kissably close as they talk to him.

    This commercial is truly great because it gives guys insight into what women are thinking when they're not around: about the way they smell. What else could they possibly be thinking about while pretending to read magazines or dozing off at their receptionist job?
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  • 19
    Wait, Old Spice WHAT?
    In this commercial from 1985, Old Spice pretty much sets the precedent for getting men mediocre gifts.

    It isn't as much of a great commercial, although insanely heart-melting when the little girl says "I love the way daddy smells" (despite possible future "issues" she might encounter), but a commercial that told America:

    "It doesn't matter what your father REALLY wants, your job is to do your best to keep him civilized according to YOUR standards".

    This commercial is a cultural landmark in many ways.

    And then the ties began...

    The most important part here is the option of Old Spice here that no longer seems to be available. Wonder if it smelled like meat.
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  • 20
    Barely Civilized
    Even ahead of their time in the 1960s, Old Spice put out this ad with tribal/hispanic/"exotic" drums in the background for their new, exotic Lime scent (where did that go, by the way?).

    The lime is described just as you'd describe a passionate latin lover: tangy, wild and barely civilized.

    Always walking the fine line between informative, attractive and racist, 60s commercials never fail to amaze.

    Also, you'll most likely end up canoodling with a young Judy Garland looking chick on top of a coconut tree, because that's where people hung out back then.
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  • 21
    Women Have Always Patiently Waited
    A 1971 ad that lets all men know that even though a lot of other guys have just gone off and fought in one of the most blood-thirsty, brutal and traumatizing wars of all time, the reason girls aren't banging them is because they're not wearing the right after shave.
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  • 22
    The Slide
    The same man who told you that it was dumb to not care about your deodorant (he's 100% right, by the way, no matter what you wear), tells you that your sports performance will be automatically improved by your wearing of Old Spice deodorant while he is sliding casually from second base to home. No metaphors here, only awesome.
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  • 23
    Brian Urlacher Swagger
    Pathetic nerds getting laughed at will always be funny. It’s only when that nerd starts popping steroids that it changes to pants crapping terror, but that rarely happens. More often than not they just start a successful software company and become richer than you could ever imagine. And that ladies and gentlemen, is justice.
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  • 24
    Different Scents For Different Girls, Places and Things
    Words fail to describe how great this MANtage really is, but here goes:

    A man goes through many different stages showing how he needs to be a separate kind of man in separate, different kinds of situations. For this, the man needs different kinds of deodorants.

    Here is his story.
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  • 25
    Last Guy On Earth
    The last man on Earth would get more lady attention that any other guy (because all the others would be dead, you see), but this guy makes the mistake of resting on his phallic laurels and doesn't put on deodorant.

    So when he tries to hit on a chick at a club (because he's apparently insanely picky), she wants nothing to do with him because he's not wearing deodorant (and because she's an inconsiderate harpy that doesn't realize that her pretense is the only thing standing between humanity and survival).
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  • 26
    Colognes In Museums
    1990 - A time when women loved men who probably smelled like fish all the time under their cologne, where everyone stalked each other if they were at ALL interested in another person and a time when every single museum kept around a community cologne.

    What ever happened to "that" America?
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  • 27
    Old Spice Chainsaw
    You really have to wonder how much pot the advertisers were smoking when they came up with ads like this one. Probably something along the lines of:

    "What's awesome?"

    "Have we covered chainsaws? No?"

    "Brilliant."

    This was shortly followed by an argument about if a wooden stump carved by a chainsaw really could saw the wood. Now say that five times fast and let the woodchuck know he's out of date.
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  • 28
    You're Probably Racist
    Short and sweet, this ad hits their little represented crypto-zoology demographic squarely in its man-beast face.

    Take that, close-minded people... open up your miiiiiiiiinds.
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  • 29
    Questions
    This is the second entry from “the man you wish you smelled like”, and he does not to disappoint in his sophomoric effort.

    Go ahead and try to truthfully say he doesn’t make you want to buy this body wash, just so your girlfriend stops fantasizing about him.
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  • 30
    Smell Like a Man, Man
    This montage of short commercials features the video spots of the "Smell Like a Man, Man" campaign, showing the body wash next to a "man"'s hand doing the most manly things imaginable.

    From breaking exercise equipment, to ripping out chest hair to breaking through pretty pictures, these commercials show the audience exactly what a man should be like... next to the product they want men to buy. Genius.

    Also, WTF is going on in the last one? THIS, friends, is why Old Spice wins at commercials.
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  • 31
    Tony Stewart Swagger
    A young Tony Stewart recounts his young, awkward childhood; a.k.a. the time before he started becoming a NASCAR champion, banging hot Russian chicks and wearing Old Spice Swagger.
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  • 32
    Did You Know...
    The man your girlfriend keeps comparing you too came back for this second short but great spot giving the world a fine bit of statistics that we're sure you probably didn't know about.

    The simplicity of this spot and the smugness of this guy are what sell this most current "man your man could smell like" campaign... as well as his ability to command a mighty steed and actually, masculinely pull off white pants. That's right, "masculinely".
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  • 33
    Karate
    Old Spice Swagger is at it again, making formerly inadequate men insanely adequate and even superheroic simply by applying a bit of Old Spice Swagger to their underarms, arms or bodies in some way shape or form.

    This just goes to remind you that you must pretty much believe EVERYTHING you see in advertising, because all it will come true. No matter what.
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  • 34
    Arm vs. Arm
    A basic scientific experiment.

    Take one arm with Old Spice Swagger on it and another with nothing. They both look fairly similar.

    But when you see the simple timelapse data shown here, you see that any male arm without Old Spice Swagger on it will surely crumble and die within a matter of minutes, if not seconds.

    Also, Old Spice Swagger gives you muscles and badass tattoos.
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  • 35
    Kiss
    If you could answer any question that a woman has with kissing the answer into her, this world would be a different, awesome and massively more communicative place.

    Old Spice explores the evidence.
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  • 36
    Scary Bar Soap
    Old Spice really wanted you to know how gross traditional soap is and how amazing their body was really was in this ad where you get a disgusting piece of soap with black hairs on it sitting, building up mildew on a soap dish in a shower that's actually much cleaner than your average guy's shower.

    The scariest part here is how often this dude probably cleans his tub.
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  • 37
    Arm Wrestler
    This is what happens when a guy that kinda looks like a buff Sam Kinison takes on a Stone Cold Steve Austin looking dude that is wearing some powerful deodorant.

    This reminds us, sadly, of the time we played soccer with our grandfather... and lost.

    Nobody won that day.
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  • 38
    Fresherist
    The new Fresh Scents from Old Spice decided to go ahead and make up some words in the funniest way possible.

    Although, a small Might Max/Polly Pocket style playset growing out of your armpits for the mere price of a stick of deodorant seems to sell itself.
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  • 39
    Dumb
    This spot features a really manly guy talking about a really manly product in one of those most ballsy campaigns any company has ever done in one of the most ballsy ways possible: with radio silence.

    The "Prove It" challenge was a test of people's acceptance of Old Spice as a product, as a scent and as a part of pop culture.

    It also challenged people's desire to get up, slap a stamp on something and mail it out... or even pick up a phone.

    The manly test went out and plain said that anything less manly-smelling would mean certain shame for any man wearing anything else.

    Nothing like playing up to basic male insecurity.

    Point for Old Spice.
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  • 40
    Help! Plus Facts From A Former Pretend Doctor
    Actually displaying some real statistics, Old Spice tells us to trust the guy who used to play Dougie Houser (now one of the most popular actors in the world again), a former pretend doctor, as to why "body odor" will "ruin your life" as he digs into some guy whose face he's using as a table.

    Being a surgeon doesn't look that hard, come to think of it.
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  • 41
    LL Cool J Swagger
    Before LL Cool J started being LL Cool J, namely before he started using Old Spice Swagger on a regular basis, he used to be scared of hot chicks who inexplicably knew his name and wanted to dance with him while he looked like Steve Urkel.

    Generally, it just kind of looks like this girl is really really lonely and needs a dancing partner. That's the saddest part of this commercial.

    The coolest part is that LL Cool J keeps around boxing gloves like most people keep around guns. Those are his protection. This commercial allows you to never forget what "Momma Say".
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  • 42
    Supple Wrestlers
    Showing once again that it's not okay for a guy to compliment another guy in a way that's brutally, shamefully honest, here's a commercial that shows the effects of Old Spice body wash on not only women, but other men.

    Supple = the operative word.
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3 Comments


  by anonymous at August 23, 2010 20:54
[This comment has been blocked do to spam detection]

  by anonymous at July 16, 2010 16:53
Old Splice - splice up your male torso.

  by anonymous at July 13, 2010 07:52
good list
 

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