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On SonySony displayed some games, a portable for which the consensus is basically...
... and then they had a presentation that gave birth to a meme. According to KnowYourMeme, During the Sony part of E3, they showed new games for the PS3, and more importantly for the PlayStation move. One of the they showed, was the game name "Medieval Moves: Dead Man’s Quest". Presented by the president of Zindagi Games, "Umrao Mayer" and played by "Jeremy Ray". When showcasing the game Umrao said random words of empowerment the Jeremy like: Nice shot Jeremy, Great Job Jeremy and Good job Jeremy.
Here's the video of some of this happening:
These words were so unnecessary and such filler that they awkwardly stuck out like a sore thumb, so naturally, the internet went to town.
And the rest, will be internet history.