Round Diamonds (Hearts & Arrows)
Throughout time the round cut diamond has been the most popular diamond shape and nothing surprising because it's still the most desirable diamond cut for 2011. A round diamond represents approximately 75% of all diamonds sold world wide. A round shaped diamond with a hearts and arrows cut is much more brilliant then any other round shape diamond and due to its cut and shape a round diamond is generally superior to fancy shapes at the proper reflection of light, maximizing potential brightness.
The Asscher cut diamond was original produced in 1902 by two brothers in Holland, the name of the stone still retains the brothers last name "Asscher". This diamond shape is a forerunner to the emerald cut diamond, they are both similar to one another but the asscher is a square shape with large step facets, a higher crown and much smaller table. The diamond has been gaining more popularity and pushed ahead of the Emerald cut diamonds.
This fancy shape diamond is by far one of the most unique cut diamonds and its due to the step cuts of its pavilion, it has an open table as well. They don't have the sparkle of a brilliant-cut diamond they actually produce a hall-of-mirrors effect, and with the interplay of light and dark planes it gets off an amazingly beautiful look. Due to the fact that inclusions and color is much easier to spot with the naked eye emerald cut diamonds have lost popularity and have dropped off in sales.
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