Round Diamonds (Hearts & Arrows)Throughout time the round cut diamond has been the most popular diamond shape and nothing surprising because it's still the most desirable diamond cut for 2011. A round diamond represents approximately 75% of all diamonds sold world wide. A round shaped diamond with a hearts and arrows cut is much more brilliant then any other round shape diamond and due to its cut and shape a round diamond is generally superior to fancy shapes at the proper reflection of light, maximizing potential brightness.
Princess DiamondsFirst Created in 1960, the Princess cut diamond is by far the most popular fancy shape diamond and still continues to grow in popularity and tops the charts and still retains the number two spot.
Radiant DiamondsThe Radiant Diamond is a modified square shape which makes a nice bridge between a cushion and princess cut diamonds. A radiant cut diamond has complete brilliant-cut facet pattern, making it a very desirable.
Cushion DiamondsThe cushion cut diamond combines a square cut with rounded corners. The first cushion cut diamond was created almost 200 years ago, the cut has gone through some very much needed refinements and this has led to a recent resurgence in popularity.
Asscher DiamondThe Asscher cut diamond was original produced in 1902 by two brothers in Holland, the name of the stone still retains the brothers last name "Asscher". This diamond shape is a forerunner to the emerald cut diamond, they are both similar to one another but the asscher is a square shape with large step facets, a higher crown and much smaller table. The diamond has been gaining more popularity and pushed ahead of the Emerald cut diamonds.
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