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Video and Rich Media Ad Networks By Online Ad Network Lists [16 more lists]
A list of online ad networks specializing in video and rich media content. Video and Rich Media ad networks aid marketers and advertisers in placing ads alongside streaming video, music and other multimedia content. Often, video ad networks utilize somewhat different analytics and measurement standards of other ad networks, basing revenue largely on what's known as "potential reach," a total based on the combination of website visitation statistics (such as comscore) along with a ratio of all the inventory being served up by the ad network. Sometimes, video ads are sold in an ad auction/marketplace format, similar to how traditional display advertising is sold.
Some of the video and rich media ad networks featured on this list include SpotXchange, BrightCove and BrightRoll.
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Brightcove is an Internet TV platform/network that allows content makers to monetize their content with ad revenues. The site has two different content makers in mind, independents and established media entities. Brightcove provides different distribution and monetization solutions that work for both. Brightcove offers two main kinds of distribution to its content makers. Content makers can allow their content to be placed on blogs and websites free of charge, which increases their reach and drives traffic, or they can license their content to be used how the buyer sees fit. Both CBS News and Fox have made deals with Brightcove. As for ad revenues, content makers can also go about it in two ways. More - 2
VideoEgg is a media advertising network that guarantees brand engagement. The network is composed of over 50 million unique impressions across more than 200 video, gaming and social network sites as well as social applications, bringing outstanding consumer reach and engagement to its advertising partners. As an advertising innovator, VideoEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry. Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. More - 3
ScanScout
ScanScout is the market-leading online video advertising network. The company partners with major advertisers and publishers to maximize video advertising opportunities. ScanScout creates a new significant revenue stream for publishers, helping them to extract the most value out of their video content and monetize it in a user-friendly manner. For advertisers, ScanScout provides the ability to target, optimize and deliver ad messages to the right content and audience, maximizing user engagement. ScanScout is one of the largest online video networks on the web, serving hundreds of millions of ad impressions every month. The company is headquartered in Boston with offices in New York and Los Angeles. More - 4
Tremer Media
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BrightRoll
BrightRoll, formerly PostRoller, is the worlds largest branded video advertising network, having served billions of advertisements since it was founded. BrightRoll helps major brands and agencies reach passionate audience clusters on high-quality sites, including three-fourths of the top 100 online media properties in the United States. BrightRolls proprietary campaign execution, inventory management and advertising delivery technology provide brands and agencies with the targeting and scaleability needed to achieve their campaign goals. More - 6
YuMe
YuMe is a broadband video advertising network that lets publishers pair video ads with their video content. Their technology enables publishers to organize their video content into categories and serve video ads by those categories. The ads are also included with the video as its syndicated on other sites. All distribution is monitored through their analytics package, which also allows geographical targeting down to the zip code. YuMe currently supports video on the web, downloads, mobile and IPTV. Some of their clients include HouseValues.com, True.com, Southwest Media Group, MSN Video, BitTorrent, Azureus, and Pando. VideoEgg is one of the companys primary competitors. More - 7 Founded in 2005, Adconion Media Group is an independently owned, performance-driven online advertising and content syndication network. Adconion Media Group is headquartered in London with offices in the US (Los Angeles, New York), Germany, France, Spain, Canada and Australia. Adconion distributes video content via its video syndication product, Adconion.TV. In addition, RedLever, a wholly-owned subsidiary of Adconion, develops and distributes branded video entertainment for agencies and advertisers. More
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Vibrant Media
Vibrant is an advertising network focused on providing contextual video advertising. Information is delivered to users when they mouse over relevant keywords. The company uses their IntelliText algorithm to ensure accuracy and contextually relevant information. Vibrants advertising partners include top companies like Sony, Intel, New Line Cinema, Microsoft and Toyota. More - 9
BBE
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SpotXchange
Based in Colorado and launched in November 2006, the SpotXchange online video advertising network allows advertisers and publishers to buy and sell online video advertising in an auction marketplace. More
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