Worst Google Acquisitions Ever Companies

Worst Google Acquisitions Ever

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Dumb, poorly-chosen acquisitions of tech companies by Google. Search giant Google.com tends to buy up a lot of smaller companies, particularly companies that have a lot of data and/or content that might be useful for those using the Google search engine. Recent examples include the purchase of ITA, a company collecting data and information about airline flights and travel, and Zagat Surveys, a publisher which famously aggregates restaurant and nightlife reviews.

Many times, Google purchases turn out to be forward-thinking, strategic moves. The purchase of Pyra Labs allowed Google to integrate with the Blogger platform. The Android platform - Google's open source mobile platform - was originally brought in to the company via acquisition. And perhaps most famously, Google bought out YouTube, the largest source for streaming Internet video in history.

But not all Google acquisitions have been winners. Here's a collection of the Worst Google Acquisitions. Buying these companies either proved to be unsuccessful or unproductive long-term, or perhaps was just a bad policy right from the very start.
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Rank     Name
  1. 1
    Up 22
    Down 3

    Dodgeball

    Mobile check-in service utilizing SMS. (Founders later reinvented it as FourSquare.)
  2. 2
    Up 16
    Down 4

    Slide

    Max Levchin
    Third-party Facebook app developer responsible for "Super Poke." Shut down in August 2011.
  3. 3
    Up 10
    Down 2

    Aardvark

    "Social search" service allowing for Q&A with a network (or "knowledge market") of friend-experts. Discontinued in September 2011.
  4. 4
    Up 9
    Down 2

    Punchd

    Mobile card-based customer loyalty system for small businesses
  5. 5
    Up 9
    Down 2

    Jaiku

    Jyri Engeström, Petteri Koponen
    Social networking and micro-blogging service. Open-sourced and discontinued in 2009.
  6. 6
    Up 11
    Down 5

    Panoramio

    Geolocation-oriented photo sharing website
  7. 7
    Up 7
    Down 2

    Dealmap

    "Daily deal" startup aggregating discounts from group-buying sites
  8. 8
    Up 11
    Down 6
    Scott Petry, Shinya Akamine
    E-mail, web security and archiving service
  9. 9
    Up 9
    Down 5
    Mike Harrington, Darrin Massena
    Online photo editing service
  10. 10
    Up 6
    Down 3

    Phatbits

    Widget tools and an engine for designing widgets
  11. 11
    Up 4
    Down 2

    Kaltix

    Web search engine that pioneered work on the "Page Rank" system
  12. 12
    Up 4
    Down 2

    AppJet

    Platform for creating web based applications in a client web browser, with no other client software.
  13. 13
    Up 3
    Down 2

    PlinkArt

    Mobile app used to identify works of art
  14. 14
    Up 6
    Down 6
    Vincent Paquet, Craig Walker
    Phone management service, relaunched with new features in 2009 as Google Voice
  15. 15
    Up 3
    Down 3

    Where2

    GPS navigation service notifying drivers to traffic
  16. 16
    Up 3
    Down 4

    JotSpot

    Structured Wiki software for small businesses
  17. 17
    Up 3
    Down 4

    Fflick

    Web service aggregating reviews and info about films from Twitter. Plans to integrate some of the product into YouTube.
  18. 18
    Up 1
    Down 2

    Plannr

    E-mail and mobile-based app for making plans and coordinating events
  19. 19
    Up 1
    Down 2

    Jambool

    Operator of virtual monetization platform "Social Gold" for providing in-app payment systems
  20. 20
    Up 7
    Down 9
    Dick Costolo, Matt Shobe, Dick Costolo More
    Web feed manager providing custom RSS feeds and management tools
  21. 21
    Up 2
    Down 4

    PostRank

    Analytics service for monitoring and interpreting social engagement events
  22. 22
    Up 2
    Down 4

    Like.com

    Search engine utilizing image-recognition technology to find similar products
  23. 23
    Up 1
    Down 3

    Tonic Systems

    Presentation and document conversion software
  24. 24
    Up 1
    Down 4

    Gizmo5

    Voice over Internet Protocol communications network and freeware soft phone. Discontinued in April 2011.
  25. 25
    Up 1
    Down 4

    LabPixies

    Developer of personalized gadget "widgets" for iGoogle, Android and iPhone
  26. 26
    Up 0
    Down 3
    Search technology company that had never set up a consumer-facing product
  27. 27
    Up 3
    Down 10
    Nina Zagat, Tim Zagat
    Publishers of collaborative restaurant and nightlife guides and surveys
  28. 28
    Up 10
    Down 21

    Picasa

    Image organizer
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