Worst Google Acquisitions Ever
Dumb, poorly-chosen acquisitions of tech companies by Google. Search giant Google.com tends to buy up a lot of smaller companies, particularly companies that have a lot of data and/or content that might be useful for those using the Google search engine. Recent examples include the purchase of ITA, a company collecting data and information about airline flights and travel, and Zagat Surveys, a publisher which famously aggregates restaurant and nightlife reviews.
Many times, Google purchases turn out to be forward-thinking, strategic moves. The purchase of Pyra Labs allowed Google to integrate with the Blogger platform. The Android platform - Google's open source mobile platform - was originally brought in to the company via acquisition. And perhaps most famously, Google bought out YouTube, the largest source for streaming Internet video in history.
But not all Google acquisitions have been winners. Here's a collection of the Worst Google Acquisitions. Buying these companies either proved to be unsuccessful or unproductive long-term, or perhaps was just a bad policy right from the very start.
Many times, Google purchases turn out to be forward-thinking, strategic moves. The purchase of Pyra Labs allowed Google to integrate with the Blogger platform. The Android platform - Google's open source mobile platform - was originally brought in to the company via acquisition. And perhaps most famously, Google bought out YouTube, the largest source for streaming Internet video in history.
But not all Google acquisitions have been winners. Here's a collection of the Worst Google Acquisitions. Buying these companies either proved to be unsuccessful or unproductive long-term, or perhaps was just a bad policy right from the very start.
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Dodgeball
“ Mobile check-in service utilizing SMS. (Founders later reinvented it as FourSquare.) „ - 2Up 17Down 4
Slide
Max Levchin“ Third-party Facebook app developer responsible for "Super Poke." Shut down in August 2011. „ - 3Up 11Down 2
Aardvark
“ "Social search" service allowing for Q&A with a network (or "knowledge market") of friend-experts. Discontinued in September 2011. „ - 4Up 10Down 2
Jaiku
Jyri Engeström, Petteri Koponen“ Social networking and micro-blogging service. Open-sourced and discontinued in 2009. „ - 5Up 9Down 3
Punchd
“ Mobile card-based customer loyalty system for small businesses „ - 6Up 7Down 2
Dealmap
“ "Daily deal" startup aggregating discounts from group-buying sites „ - 7Up 11Down 6Scott Petry, Shinya Akamine“ E-mail, web security and archiving service „
- 8Up 11Down 6
Panoramio
“ Geolocation-oriented photo sharing website „ - 9Up 9Down 5Mike Harrington, Darrin Massena“ Online photo editing service „
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Phatbits
“ Widget tools and an engine for designing widgets „ - 11Up 4Down 2
Kaltix
“ Web search engine that pioneered work on the "Page Rank" system „ - 12Up 4Down 2
AppJet
“ Platform for creating web based applications in a client web browser, with no other client software. „ - 13Up 3Down 2
PlinkArt
“ Mobile app used to identify works of art „ - 14Up 6Down 6Vincent Paquet, Craig Walker“ Phone management service, relaunched with new features in 2009 as Google Voice „
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Where2
“ GPS navigation service notifying drivers to traffic „ - 16Up 8Down 9Dick Costolo, Matt Shobe, Dick Costolo More“ Web feed manager providing custom RSS feeds and management tools „
- 17Up 3Down 4
JotSpot
“ Structured Wiki software for small businesses „ - 18Up 3Down 4
Fflick
“ Web service aggregating reviews and info about films from Twitter. Plans to integrate some of the product into YouTube. „ - 19Up 1Down 2
Plannr
“ E-mail and mobile-based app for making plans and coordinating events „ - 20Up 1Down 2
Jambool
“ Operator of virtual monetization platform "Social Gold" for providing in-app payment systems „ - 21Up 2Down 4
PostRank
“ Analytics service for monitoring and interpreting social engagement events „ - 22Up 2Down 4
Like.com
“ Search engine utilizing image-recognition technology to find similar products „ - 23Up 1Down 3
Tonic Systems
“ Presentation and document conversion software „ - 24Up 1Down 4
Gizmo5
“ Voice over Internet Protocol communications network and freeware soft phone. Discontinued in April 2011. „ - 25Up 1Down 4
LabPixies
“ Developer of personalized gadget "widgets" for iGoogle, Android and iPhone „ - 26Up 0Down 3“ Search technology company that had never set up a consumer-facing product „
- 27Up 4Down 10Nina Zagat, Tim Zagat“ Publishers of collaborative restaurant and nightlife guides and surveys „
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Picasa
“ Image organizer „ -
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