Worst Google Acquisitions Ever By Ready To Startup [26 more lists]
Dumb, poorly-chosen acquisitions of tech companies by Google. Search giant Google.com tends to buy up a lot of smaller companies, particularly companies that have a lot of data and/or content that might be useful for those using the Google search engine. Recent examples include the purchase of ITA, a company collecting data and information about airline flights and travel, and Zagat Surveys, a publisher which famously aggregates restaurant and nightlife reviews.
Many times, Google purchases turn out to be forward-thinking, strategic moves. The purchase of Pyra Labs allowed Google to integrate with the Blogger platform. The Android platform - Google's open source mobile platform - was originally brought in to the company via acquisition. And perhaps most famously, Google bought out YouTube, the largest source for streaming Internet video in history.
But not all Google acquisitions have been winners. Here's a collection of the Worst Google Acquisitions. Buying these companies either proved to be unsuccessful or unproductive long-term, or perhaps was just a bad policy right from the very start.
- 1
Panoramio
“ Geolocation-oriented photo sharing website „ - 2
Slide
Max Levchin“ Third-party Facebook app developer responsible for "Super Poke." Shut down in August 2011. „ - 3
Dodgeball
“ Mobile check-in service utilizing SMS. (Founders later reinvented it as FourSquare.) „ - 4
Phatbits
“ Widget tools and an engine for designing widgets „ - 5
Aardvark
“ "Social search" service allowing for Q&A with a network (or "knowledge market") of friend-experts. Discontinued in September 2011. „ - 6
Punchd
“ Mobile card-based customer loyalty system for small businesses „ - 7Scott Petry, Shinya Akamine“ E-mail, web security and archiving service „
- 8
Picasa
“ Image organizer „ - 9
Jaiku
Jyri Engeström, Petteri KoponenHelsinki“ Social networking and micro-blogging service. Open-sourced and discontinued in 2009. „ - 10
PlinkArt
“ Mobile app used to identify works of art „ - 11
Where2
“ GPS navigation service notifying drivers to traffic „ - 12
AppJet
“ Platform for creating web based applications in a client web browser, with no other client software. „ - 13
JotSpot
“ Structured Wiki software for small businesses „ - 14
LabPixies
“ Developer of personalized gadget "widgets" for iGoogle, Android and iPhone „ - 15Vincent Paquet, Craig Walker“ Phone management service, relaunched with new features in 2009 as Google Voice „
- 16
Kaltix
“ Web search engine that pioneered work on the "Page Rank" system „ - 17
Fflick
“ Web service aggregating reviews and info about films from Twitter. Plans to integrate some of the product into YouTube. „ - 18
PostRank
“ Analytics service for monitoring and interpreting social engagement events „ - 19
Like.com
“ Search engine utilizing image-recognition technology to find similar products „ - 20“ Publishers of collaborative restaurant and nightlife guides and surveys „
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- 21
Plannr
“ E-mail and mobile-based app for making plans and coordinating events „ - 22
Dealmap
“ "Daily deal" startup aggregating discounts from group-buying sites „ - 23
Gizmo5
“ Voice over Internet Protocol communications network and freeware soft phone. Discontinued in April 2011. „ - 24
Jambool
“ Operator of virtual monetization platform "Social Gold" for providing in-app payment systems „ - 25Dick Costolo, Matt Shobe, Steve Olechowski, Eric Lunt“ Web feed manager providing custom RSS feeds and management tools „
- 26Hungary“ Search technology company that had never set up a consumer-facing product „
- 27
Tonic Systems
“ Presentation and document conversion software „ - 28Mike Harrington, Darrin MassenaSeattle“ Online photo editing service „
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Worst Google Acquisitions Ever at 10/16/2011 4:19 PM
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