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Online Ad Analytics
Views: 360 Dec 6 2011List of the major online ad analytics resources. The goal of Web ad analytics is to provide useful information for advertisers about the reach, frequency, arrangement intent and brand lift of their ads, helping them to make decisions about managing, ...
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Advertising DSPs
Views: 1,154 Dec 6 2011List of online advertising DSPs from around the Web. The term DSP means "demand-side platform." This refers to a service that handles bids and purchasing for online ads on behalf of another company, typically in an auction-based system. (In ...
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Online Creative Optimization Companies
Views: 493 Dec 6 2011List of the major online creative optimization companies. These are online platforms and systems that allow advertisers to fix or change components of their display ads, allowing them to significantly improve the performance of the advertising after ...
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Online Advertising Verification Services
Views: 476 Dec 6 2011List of online advertising verification products and services. Online ad verification involves placing ads along with a bit of code (usually javascript) that reports back information and data about not only the ad's performance but the users looking at ...
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Online Ad Exchanges
Views: 751 Dec 6 2011List of ad exchanges online. An ad exchange is a platform or system allowing advertisers and publishers to buy and sell online advertising inventory across a variety of ad networks. In other words, is a marketplace for online advertising, usually ...
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Advertising Data Exchanges and Aggregators
Views: 531 Dec 5 2011List of advertising data exchanges and aggregators online. Data aggregators are online systems allowing advertisers to quickly gather a lot of information about their online ads and the users who are seeing them, including geographic, demographic, ...
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Online Advertising Data Suppliers
Views: 363 Dec 5 2011List of online advertising data suppliers and companies. These data suppliers provide purchase-based and consumption data to help improve and define online advertising. Essentially, businesses like grocery and clothing stores aggregate and then sell ...
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Online Yield Optimization Sites
Views: 447 Dec 5 2011List of websites and services for online yield optimization. Yield Optimization is the technique of improving the response to a certain piece of advertising creative. Typically, the ad server works with the publisher to determine the number of ...
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Online Ad Servers
Views: 648 Dec 5 2011List of online ad servers. An ad server is a tool for placing advertisements on web sites. Typically, companies providing ad servers also provide some kind of software, interface or content management system allowing advertisers to select the ads they ...
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Online Ad Operations and Infrastructure Services
Views: 310 Dec 5 2011List of online ad operations and infrastructure services. These can involve a variety of services provided to website owners or ad network operators, such as a 'network builder' allowing publishers and media companies to design their own "vertical ...
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Online Horizontal Ad Networks
Views: 409 Dec 5 2011A list of online horizontal ad networks. Horizontal ad networks serve direct response advertisers and focus on expanding the reach of the advertising as wide as possible. Horizontal ad networks, however, do not allow for advertisers to control where ...
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Online Vertical Ad Networks
Views: 499 Dec 5 2011A list of online vertical ad networks. Vertical ad networks are focused on specific topic categories, or verticals, allowing advertisers and marketers to reach only a select niche audience likely to favor their products. This can be more useful for ...
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Video and Rich Media Ad Networks
Views: 722 Dec 5 2011A list of online ad networks specializing in video and rich media content. Video and Rich Media ad networks aid marketers and advertisers in placing ads alongside streaming video, music and other multimedia content. Often, video ad networks utilize ...
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Online Targeted Ad Networks
Views: 419 Dec 5 2011A list of online targeted ad networks. Ad targeting allows advertisers to choose specific websites or even specific content on those websites and tailor their ads specifically for these audiences. This can include a certain blog or website, or even a ...
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Online Performance Ad Networks
Views: 393 Dec 5 2011A list of online performance-based ad networks, utilizing ad targeting to allow advertisers to choose specific websites or even specific content on those websites and tailor their ads specifically for these audiences. This can include a certain blog or ...
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Mobile Ad Networks
Views: 940 Dec 5 2011A list of mobile ad networks, and companies serving advertisements to smartphones and other mobile devices. These networks work very much like traditional ad networks, but focus on supplying ads to mobile devices as part of Web-surfing or app ...
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Online Media Buying Platforms
Views: 439 Dec 5 2011List of the major online media buying platforms. Marketers wishing to purchase web advertising have a variety of options for selecting just the outlets and websites on which they would like to be featured, and as the online space becomes fragmented and ...
