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  1. Top Online Ad Servers

    Top Online Ad Servers

    Views:  2,194 May 17 2013

    List of online ad servers. An ad server is a tool for placing advertisements on web sites. Typically, companies providing ad servers also provide some kind of software, interface or content management system allowing advertisers to select the ads they ...

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  2. Top Advertising DSPs

    Top Advertising DSPs

    Views:  6,830 May 16 2013

    List of online advertising DSPs from around the Web. The term DSP means "demand-side platform." This refers to a service that handles bids and purchasing for online ads on behalf of another company, typically in an auction-based system. (In ...

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  3. Top Online Ad Exchanges

    Top Online Ad Exchanges

    Views:  4,486 May 8 2013

    List of ad exchanges online. An ad exchange is a platform or system allowing advertisers and publishers to buy and sell online advertising inventory across a variety of ad networks. In other words, is a marketplace for online advertising, usually ...

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  4. Top Online Vertical Ad Networks

    Top Online Vertical Ad Networks

    Views:  1,923 May 3 2013

    A list of online vertical ad networks. Vertical ad networks are focused on specific topic categories, or verticals, allowing advertisers and marketers to reach only a select niche audience likely to favor their products. This can be more useful for ...

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  5. Top Video and Rich Media Ad Networks

    Top Video and Rich Media Ad Networks

    Views:  2,612 May 3 2013

    A list of online ad networks specializing in video and rich media content. Video and Rich Media ad networks aid marketers and advertisers in placing ads alongside streaming video, music and other multimedia content. Often, video ad networks utilize ...

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  6. Top Online Targeted Ad Networks

    Top Online Targeted Ad Networks

    Views:  1,429 May 3 2013

    A list of online targeted ad networks. Ad targeting allows advertisers to choose specific websites or even specific content on those websites and tailor their ads specifically for these audiences. This can include a certain blog or website, or even a ...

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  7. Top Online Performance Ad Networks

    Top Online Performance Ad Networks

    Views:  1,248 May 3 2013

    A list of online performance-based ad networks, utilizing ad targeting to allow advertisers to choose specific websites or even specific content on those websites and tailor their ads specifically for these audiences. This can include a certain blog or ...

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  8. Top Mobile Ad Networks

    Top Mobile Ad Networks

    Views:  3,272 May 3 2013

    A list of mobile ad networks, and companies serving advertisements to smartphones and other mobile devices. These networks work very much like traditional ad networks, but focus on supplying ads to mobile devices as part of Web-surfing or app ...

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  9. Top Online Ad Operations and Infrastructure Services

    Top Online Ad Operations and Infrastructure Services

    Views:  935 May 3 2013

    List of online ad operations and infrastructure services. These can involve a variety of services provided to website owners or ad network operators, such as a 'network builder' allowing publishers and media companies to design their own "vertical ...

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  10. Top Online Horizontal Ad Networks

    Top Online Horizontal Ad Networks

    Views:  1,396 May 3 2013

    A list of online horizontal ad networks. Horizontal ad networks serve direct response advertisers and focus on expanding the reach of the advertising as wide as possible. Horizontal ad networks, however, do not allow for advertisers to control where ...

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  11. Top Online Yield Optimization Sites

    Top Online Yield Optimization Sites

    Views:  1,155 May 3 2013

    List of websites and services for online yield optimization. Yield Optimization is the technique of improving the response to a certain piece of advertising creative. Typically, the ad server works with the publisher to determine the number of ...

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  12. Top Online Ad Analytics

    Top Online Ad Analytics

    Views:  1,107 May 3 2013

    List of the major online ad analytics resources. The goal of Web ad analytics is to provide useful information for advertisers about the reach, frequency, arrangement intent and brand lift of their ads, helping them to make decisions about managing, ...

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  13. Top Online Advertising Verification Services

    Top Online Advertising Verification Services

    Views:  1,418 May 3 2013

    List of online advertising verification products and services. Online ad verification involves placing ads along with a bit of code (usually javascript) that reports back information and data about not only the ad's performance but the users looking at ...

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  14. Top Advertising Data Exchanges and Aggregators

    Top Advertising Data Exchanges and Aggregators

    Views:  2,673 May 3 2013

    List of advertising data exchanges and aggregators online. Data aggregators are online systems allowing advertisers to quickly gather a lot of information about their online ads and the users who are seeing them, including geographic, demographic, ...

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  15. Top Online Media Buying Platforms

    Top Online Media Buying Platforms

    Views:  1,430 May 3 2013

    List of the major online media buying platforms. Marketers wishing to purchase web advertising have a variety of options for selecting just the outlets and websites on which they would like to be featured, and as the online space becomes fragmented and ...

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  16. Top Online Creative Optimization Companies

    Top Online Creative Optimization Companies

    Views:  1,707 May 3 2013

    List of the major online creative optimization companies. These are online platforms and systems that allow advertisers to fix or change components of their display ads, allowing them to significantly improve the performance of the advertising after ...

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  17. Top Online Advertising Data Suppliers

    Top Online Advertising Data Suppliers

    Views:  1,045 May 3 2013

    List of online advertising data suppliers and companies. These data suppliers provide purchase-based and consumption data to help improve and define online advertising. Essentially, businesses like grocery and clothing stores aggregate and then sell ...

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