4AD

4AD is a British independent record label that was started in 1979 by Ivo Watts-Russell and Peter Kent, funded by Beggars Banquet Records, and is still active today. It now forms part of the Beggars Group, along with Matador Records, Rough Trade Records and XL Recordings. 4AD current recording artists include Ariel Pink, The Big Pink, Blonde Redhead, Bon Iver, Camera Obscura, Deerhunter, Gang Gang Dance, The National, Scott Walker, St. Vincent, Twin Shadow, and tUnE-yArDs. Ivo Watts-Russell and Peter Kent, employees of the Beggars Banquet record store and label, founded Axis Records in late 1979 as a property of Beggars Banquet that was run by the two. After the first four Axis singles in early 1980, the name was changed to 4AD when it...