A Place for Mom

A Place for Mom is a privately-held, for-profit senior care referral service based in Seattle, Washington. The company provides information about senior housing and elder care providers to seniors and their families throughout the United States. At the same time it serves as a marketing tool for the thousands of homes and providers to which it refers. It is the largest such service in the nation and has more than 500 employees. The company refers assisted living communities, nursing homes, retirement communities, residential care homes, and home care agencies. Each person inquiring is matched with an adviser who completes an assessment of clinical, financial, and geographical needs on the telephone or online. Based on the assessment,...