Akio Morita

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  • Once one and only, Sony seeks to regain that status

    Masaru Ibuka and Akio Morita started Tokyo Tsushin Kogyo in May 1946 with capital of ¥190,000. The company was originally set up to research and manufacture measuring equipment and communications appliances. It was renamed Sony in 1958. The name derives ...

  • Disruptive innovation: Why the line doesn’t move faster

    Anthony cites Sony’s co-founder and legendary Akio Morita (1921-1999), the Japanese who popularized the Walkman™ and other similar trail-blazing products who became “famous for avoiding quantitative market research.” Instead, Morita and his ...

  • A Business Student's New Required Reading: A Guide to Happiness and Staying Out of Jail

    What did you like about Jobs' approach? CC: What I love about the way he did his work is very similar to what Akio Morita did, who was the founder of Sony. During the time Morita was running Sony, around 1955 to 1980, he was unbelievably successful in ...

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