Always Tomorrow: The Portrait of an American Business

Always Tomorrow: The Portrait of an American Business is a 1941 American promotional film dramatizing the history of the Coca-Cola company. The film opens with Jim Westlake (John Archer) reflecting on the newspaper headlines about World War II, emphasizing a sense of uncertainty about the future. "Men's souls wrestle with the thought of tomorrow, and today is the eve of tomorrow." he says. His employee Larry Larabee (Johnny Arthur) is worried about the future of their company, but Westlake attempts to placate him by reminding him that the company has survived World War I and the lean years of the Great Depression. Westlake narrates how he became a Coca-Cola bottler and has recently opened a new bottling plant in his town. The scene...