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Ariat is an American manufacturer of riding boots and other equipment and apparel intended for equestrians. Founded by Beth Cross and Pam Parker, Ariat International, Inc. sought to provide engineered western style boots for riding, work, and casual wear. Footwear engineers designed were hired by Beth and Pam to reexamine riding boot requirements, as classic English and Western riding boots were built in traditional ways using stacked leather which wears well but pr...

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