Bernstein-Rein

Bernstein-Rein (BR) is an independent marketing and communications firm established in 1964 and located in Kansas City, Missouri. It is the 10th-largest independent agency in the United States and ranked 40th overall. Bernstein-Rein was named one of the top 10 branding agencies of 2009 by Advertising Age. In the 1990s, Bernstein-Rein developed its own retail business, Beauty Brands, creating a retail approach it describes as "InsideOut Retailing". The agency's philosophy is "Be Real." The agency was involved in the development of the McDonald's Happy Meal in 1976, and works with multiple McDonald's cooperative regions. Bernstein-Rein also worked with Walmart between 1974 and 2006, during which time it helped to grow the retailer from a...