Best and Less

Best & Less Pty Ltd is an Australian retailer of clothing and household linens. Best & Less was founded by Berel Ginges, and opened its first store in Mascot, New South Wales on 27 May 1965. In April 1998, Best & Less was acquired by Pepkor. The acquisition by Pepkor has enabled Best & Less to expand to 180 stores (November 2009), with an anticipated number of 184 stores by the end of 2009. The current Best & Less head office is located in Leichhardt, New South Wales. Best and Less was known for its frugal in-store appearance, with minimal fixtures, and its advertising tagline was "You don't pay for any fancy overheads". The ads often featured Joy Muir, then president of the Australian Housewive's Association, delivering the line to...