Beto Rockfeller

Beto Rockfeller is a Brazilian telenovela produced by TV Tupi and aired from November 4, 1968 to November 30, 1969. It was created by Cassiano Gabus Mendes, written by Bráulio Pedroso and directed by Lima Duarte and Walter Avancini. Beto Rockfeller (played by Luiz Gustavo) is a charming, lower middle class shoes salesman who cons people into believing he is a millionaire by mixing himself with members of the high society of São Paulo. Beto Rockfeller is often mentioned as a turning point for the telenovela format in Brazil. It abandoned the melodramatic, artificial tone of previous shows for a more naturalistic approach, with the presence of a morally ambiguous protagonist and the use of colloquial language; characters would often...