Brian Wansink

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  • Considering what Batman would eat helps kids' diets

    Source: medicalxpress.com

    Just as Popeye inspired a generation to eat spinach, such role models as Spiderman or Batman could help children make healthy choices, according to Brian Wansink, the John S. Dyson Professor of Marketing and director of the Cornell Food and Brand Lab.

  • You are what you eat: Why do male consumers avoid vegetarian options?

    Source: EurekAlert

    Hormes (Louisiana State University), Myles S. Faith (University of North Carolina, Chapel Hill), and Brian Wansink (Cornell University). The answer, they found, was a strong connection between eating meat—especially muscle meat, like steak—and masculinity.

  • Edible Stop Signs? A Few Red Chips in the Stack Cut Snacking in Half

    Source: Science Daily

    Those in the "segmented" groups were able to guess within one chip. "People generally eat what is put in front of them if it is palatable," said Brian Wansink, Cornell Food and Brand Lab director. "An increasing amount of research suggests that some people ...

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