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C. K. Prahalad

Coimbatore Krishnarao Prahalad was the Paul and Ruth McCracken Distinguished University Professor of Corporate Strategy at the Stephen M. Ross School of Business in the University of Michigan, USA. He was the co-author of "Core Competence of the Corporation" and "The Fortune at the Bottom of the Pyramid". On 16 April 2010, Prahalad died at the age of 68 of a previously undiagnosed lung illness in San Diego, California.

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