Cinnamon Toast Crunch

Cinnamon Toast Crunch (previously called Cinnamon Grahams in the UK but then called Curiously Cinnamon before becoming Cinnamon Grahams again, known as Croque-Cannelle in French Canada and Cini Minis in certain European countries) is a brand of breakfast cereal produced by General Mills and Nestle. The cereal was first produced in 1984. Cinnamon Toast Crunch aims to provide the taste of cinnamon toast in a crunch cereal format. The cereal consists of small squares or rectangles of wheat and rice covered with cinnamon and sugar. Because of its rice content, when immersed in milk, one can hear "snap" sounds coming from it, similar to Rice Krispies. The product is currently marketed with the mascot of a jolly baker named Chef Wendell. Chef...