Corn Pops is a breakfast cereal made by Kellogg's, described by the company as "crunchy sweetened popped-up corn cereal." Originally called Sugar Pops, it was introduced in 1951 as the sponsor for "The Adventures of Wild Bill Hickok" radio show. The name was changed to Sugar Corn Pops in 1978, and finally to Corn Pops in 1986, a time when many cereals dropped the word "Sugar" from their titles. In January 2006, the name of the cereal was changed to Pops, but after a few months of poor reception, was changed back to Corn Pops. Sometimes, this cereal is just referred to as Pops. In mid-2007, Corn Pops launched its first line extension in many years called "Chocolate Peanut Butter Pops." In 2012, "Cinnamon Corn Pops" were introduced.