David A. Aaker

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David A. Aaker Books List

by Referenceviews: 862Oct 3 2012

David A. Aaker books list. David A. Aaker bibliography includes all books by David A. Aaker. Book list may include collections, editorial contributions, etc - any type of book or journal citing David A. Aaker as a writer should appear on this list, in alphabetical order. The full bibliography of the author David A. Aaker below i...more

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Famous Business Writers & Theorists

A list of famous business writers and theorists who have written important books about the world of business. All types of business writers and theorists have been listed, including those who have written about marketing, productivity, management, operations, and quality control. With the introduction of the ...more

video David A. Aaker

David A. Aaker
David Aaker: 5 key observations on how brands can differentiate themselves from competitors

youtube.com 12 mins - Jan 05, 2011 - Uploaded by prophetconsulting
Marketing Guru David Aaker, "Spanning Silos" - Haas School

youtube.com 51 mins - Nov 24, 2008 - Uploaded by ucberkeleyhaas
Marketing Guru David Aaker, "Brand Relevance" - Berkeley-Haas

youtube.com 50 mins - Feb 18, 2011 - Uploaded by ucberkeleyhaas

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Facts & info About David A. Aaker

Questions and answers providing facts about David A. Aaker. Information below is biographical. For more facts, info and a full bio of David A. Aaker click the "Read More" link to Wikipedia at the top of the page.

Gender
Male
Works
Spanning silos Brand Leadership The long-term value of temporary price reductions Viewers' perceptions of prime-time television advertising and characteristics of commercials perceived as informative Stategic Marketing Management Aaker Marketing Research 2ed El Exito de Tu Producto Esta En La Marca Investigacion de Mercados - 3 Edicion Building strong brands Srch for Consumr Interst (WCS) Strategic Marketing Management 7th Edition Course Pack Construir Marcas Poderosas / Building Strong Brands Managing brand equity Marketing Research Management de La Publicidad Multivariate analysis in marketing Consumerism Strategic Marketing Management Aaker Aaker Instructors Manual to Accompany Marketing Research 2ed Advertising management Consumerism: search for the consumer interest.