Dfs

DFS, formerly Direct Furnishing Supplies, is a national furniture retailer in the United Kingdom which specialises in sofas and soft furnishings. It offers credit terms on its goods. The company was founded by Graham Kirkham, now Baron Kirkham of Old Cantley. After passing the Eleven plus exam, Kirkham attended Maltby Grammar School and hoped to join the Royal Air Force as a pilot. Failing to get the required five O levels, Kirkham got a job in a local furniture store. In 1969 aged 24, Kirkham was married with two children, which he describes as great motivation. Having visited a few manufacturers in his daily work, he decided that making furniture was relatively easy and that by cutting out the warehouse dealers in the middle of the...