Dr Pepper/Seven Up

Dr Pepper/Seven Up, Inc. was a Plano, Texas-based soft-drink manufacturing company created by the merger of Dr Pepper, Inc. and The Seven Up Company on May 19, 1986. The merger was a result of the independent bailouts of both companies and the subsequent FTC blockage of a Dr Pepper merger with Coca-Cola. The DPSU merger resulted in the breakup of international branding rights held by the two independent companies. Dr Pepper/Seven Up, Inc. was purchased by Cadbury Schweppes plc and The Carlyle Group on March 2, 1995 after the conglomerate became debt-ridden and insolvent. It sold for about US$1.7 billion, plus about US$870 million of Dr Pepper/Seven-Up debt. This made Cadbury Schweppes the largest soft drink company in the world not to...