EToys.com

eToys.com is a retail website that sells toys via the Internet. It was established by a startup company of the same name during the dotcom boom, but the company went bankrupt towards the end of the boom, after which the site went through a number of changes of ownership, and was acquired by Toys "R" Us in February 2009. eToys was launched in 1997. In 1999, eToys eventually presented their Initial Public Offering. Shares were being issued at a mere $20. At the end of the first day of trading, the stocks closed in at $76 a share. Emarketer was once quoted as saying; "Put simply, eToys is the benchmark against which all other toy sites are measured." In 1999, the company was involved in a high-profile dispute with Swiss art site etoy....