Ford EXP

The Ford EXP and Mercury LN7 were the first two-seaters that Ford offered in 25 years. The coupes shared the wheelbase and mechanicals of the Ford Escort with a longer, more stylish body. It was first shown at the Chicago Auto Show and introduced in April 1981 as an early 1982 model. Comparing the EXP to the original Thunderbird, Ford Division General Manager Louis E. Latalf said: "We're introducing another two-seater with the same flair, but the EXP will be a very affordable, very fuel efficient car matched to the lifestyles of the eighties." As the 1980s began, Ford was in a transitional phase. Henry Ford II retired as chairman, Lee Iaccoca was at Chrysler, and chief stylist Eugene Bordinat had also stepped down. Ford's marketing...