Goodyear Television Playhouse

The Goodyear Television Playhouse produced live television dramas from 1951 to 1957 during the "Golden Age of Television". Sponsored by Goodyear, the hour-long anthology series was telecast Sundays at 9pm on NBC. Goodyear alternated sponsorship with Philco, and the Philco Television Playhouse was seen on alternate weeks. In 1955, the title was shortened to The Goodyear Playhouse and it aired on alternate weeks with The Alcoa Hour. The three series were essentially the same, with the only real difference being the name of the sponsor. Producer Fred Coe nurtured and encouraged a group of young, mostly unknown writers that included Robert Alan Aurthur, Paddy Chayefsky, Horton Foote, Howard Richardson, Tad Mosel and Gore Vidal. Notable...