Greve Strand (commonly also known simply as Greve) is a Danish town, seat of the Greve Municipality, in the Region Sjælland. Its population is 40,877 (1 January 2011). Until the 1960s the area was primarily agricultural, and most businesses in town were concentrated along the coastal road "Strandvejen". Greve Strand is located in the southern side of the Zealand island, not too far from Copenhagen and part of its urban area.