The classic. The #1 title on Amazon related to selling at trade shows. Brought to you by Jay Conrad Levinson, Mark SA Smith and Orvel Ray Wilson, CSP, the same team who wrote Guerrilla Marketing, Guerrilla Selling, and other classics in the genera. The vast majority of money spent at trade shows is simply wasted! This book shows even small companies how to avoid the most common pitfalls, and make their next trade show a smashing success.