Hugh's Chicken Run

Hugh's Chicken Run was a programme as part of Channel 4's 'Food Fight' series in which celebrity chef Hugh Fearnley-Whittingstall launched the campaign to encourage more consumers to demand free range chicken. Hugh was joined on the campaign by fellow celebrity chef, Jamie Oliver, who chose to highlight the issues in the more graphic Jamie's Fowl Dinners. In the series Hugh set about the highlighting the differences in standards by creating his own intensive and free range chicken farms, as well as mentoring a community project in Axminster. Hugh heralded the campaign a success when he managed to get to the point where the majority of the whole fresh chicken consumed in the town of Axminster was free range. Since then the campaign has...