Invite Media

Invite Media is a display advertising and exchange bidding company that was acquired by DoubleClick, a subsidiary of Google Inc. on June 3, 2010 for $81 million. Prior to Google's acquisition, Invite Media partnered up with AlmondNet, a data aggregator and intellectual property licensor. Invite Media was purchased shortly after Google completed their acquisition of AdMob on May 2, 2010. Google's purchase of Invite Media has caused controversy among consumer advocacy groups, as John M. Simpson of Consumer Watchdog puts it: "The ink is hardly dry on Google's questionable AdMob acquisition, and the Internet giant is forging ahead with an insatiable appetite for more. When is enough, enough?". There was speculation about Google acquiring...