Jerry Avorn

Jerome "Jerry" Lewis Avorn, M.D. is a Professor of Medicine at Harvard Medical School and Chief of the Division of Pharmacoepidemiology and Pharmacoeconomics at Brigham and Women’s Hospital. He invented the practice of "academic detailing" in which pharmacists, nurses, and physicians educate doctors about cost-effective prescribing practices using the same tactics that drug companies employ to market their products. He received a B.A. from Columbia University in 1969 and M.D. from Harvard Medical School in 1974. Dr. Avorn was born February 13, 1948 in New York City and grew up in Rockaway, Queens. While attending Columbia University during the tumultuous opposition to the Vietnam War and American civil rights movement, he distinguished...