Keith Holyoak

Keith James Holyoak (born January 16, 1950) is a Canadian-American researcher in cognitive psychology and cognitive science, working on human thinking and reasoning. Holyoak's work focuses on the role of analogy in thinking. His work showed how analogy can be used to enhance learning of new abstract concepts by both children and adults, as well as how reasoning breaks down in cases of brain damage. Holyoak is also a poet. He has published two poetry books: My Minotaur, a collection of his own poems, and Facing the Moon, a collection of translations of classical Chinese poetry by Li Bai and Du Fu. Holyoak was born in Langley, British Columbia, Canada, in 1950. He received his B.A. in Psychology from the University of British Columbia in...