Larry Miller

Larry Miller, born in Los Angeles, California, is an American businessman. He is currently President/CEO of the Sit 'n Sleep Mattress store chain, a Southern California-based business with 22 store locations across the region. Miller founded the company in 1978, along with his father, Phil Miller. Larry Miller is well-known throughout Southern California thanks to twenty years of ubiquitous print and radio advertising featuring a running dialogue between Miller and his 'accountant Irwin.' In almost all of the radio ads, Miller claims in a whimsical voice: "Sit 'n Sleep will beat anyone's advertised price or your mattress is Freeee!" To which 'Irwin' replies "You're killing me Larry! The result, as one Los Angeles Times writer put it, is...