Lou Ruvo Center for Brain Health

The Lou Ruvo Center for Brain Health (LRCBH), officially the Cleveland Clinic Lou Ruvo Center for Brain Health, opened on July 13, 2009 in Las Vegas, Nevada that is operated by the Cleveland Clinic and was designed by world-renowned architect, Frank Gehry of Gehry Partners in Santa Monica, California. Keep Memory Alive (also known as KMA) was founded by Larry Ruvo, senior managing partner of Southern Wines and Spirits, in memory of his father, Lou Ruvo, a victim of Alzheimer’s Disease, together with his wife Camille, Mirage Resorts CEO Bobby Baldwin (who also lost his father to Alzheimer's Disease), and Bobby Baldwin's wife Donna. KMA supports the mission of the Lou Ruvo Center for Brain Health and has held several star-studded galas,...