Malt-O-Meal Company

The Malt-O-Meal Company is a privately owned American corporation that produces breakfast cereals. Its corporate headquarters are in Minneapolis, Minnesota. It employs 1,400 people and had estimated sales in 2008 of $548 million. The company was founded in 1919, as the Campbell Cereal Company by John Campbell, a miller in Owatonna, Minnesota. He invented a combination of malted and farina wheat hot breakfast cereal he called Malt-O-Meal. Campbell intended to compete with Cream of Wheat. In 1927, the company moved production of its cereal to the Ames Mill in Northfield, Minnesota. Nine years later, corporate headquarters were moved to Minneapolis, Minnesota, and in 1953, owners changed the company name to Malt-O-Meal Company. Attempts in...