Night Agency

Night Agency is a full service, independently owned digital agency known primarily for controversial guerilla marketing techniques executed in its infancy. Today, the agency represents consumer packaged goods, financial and apparel brands primarily online, out of their 2nd floor New York City walk up. Established by Syracuse University Alumni Darren Paul, Evan Vogel and Scott Cohn on January 1, 2004, Night Agency experienced early success with unconventional street tactics like "ass-vertising", in which attractive men and women "flashed" passersby with their underwear featuring branded posteriors. Though the real-world stunt lasted only for a few hours in Grand Central Station, the event received media attention from the New York Times,...