Rado

Rado is a Swiss luxury manufacturer of watches, with headquarters in Lengnau, Switzerland. It is noted for its use of scratch-proof materials, a field in which it is considered a pioneer. Today the company produces about half a million watches a year with a staff of about 470 in total. Rado's watches are obtainable in more than 150 countries, at over 5900 points of sale. The most important markets are Southeast Asia, Japan, China, Middle East as well as countries within Europe (Switzerland, Germany, Italy) and the USA. Formed in 1917 as [Schlup & Co.], Rado initially produced watch movements only. In 1957 the company launched its first collection of watches under the Rado brand. In 1962 the Rado Diastar, the world's first scratch-proof...