SIMPO

SIMPO (BELEX: SMPO) is a Serbian home furnishing manufacturer and retailer, with headquarters in Vranje. Founded in 1963 as Sima Pogačarević furniture factory (named after a local fighter from World War II), the company was unsuccessful in its first four years, until in 1967, when Dragan Tomić was appointed as the new CEO. He began a period of growth and prosperity for the company. Dragan Tomić transformed a small company with 370 employees into one of the most successful Serbian companies. The name SIMPO is a syllabic abbreviation from the original name and is usually spelled with all capital letters, but variants 'Simpo' and 'simpo' are common, too.