The Athlete's Foot

The Athlete's Foot (TAF) is a franchisor of athletic footwear. In 1971, David Lando realized that athletic shoes were by far the highest selling product in his store. That year, he and his son, Michael Lando, opened the first Athlete's Foot store in Pittsburgh, Pennsylvania. It was the first athletic footwear specialty store of its kind in the United States. Soon thereafter, The Athlete's Foot began franchising domestically, with the first franchise store opening in Oshkosh, Wisconsin. The first international franchise store opened in 1978 in Adelaide, Australia, the beginning of The Athlete's Foot expansion into over 40 countries. In 1999, TAF unveiled a prototype store featuring several technological and design innovations geared...