online advertising

Best People & Boards to Follow on Pinterest

As covered in the blog post: http://www.postano.com/blog/who-to-follow-on-pinterest

5 Best User-Generated Social Media Campaigns

Top Advertising DSPs

List of online advertising DSPs from around the Web. The term DSP means "demand-side platform." This refers to a service that handles bids and purchasing for online ads on behalf of another company, typically in an aucti...

Top Online Ad Exchanges

List of ad exchanges online. An ad exchange is a platform or system allowing advertisers and publishers to buy and sell online advertising inventory across a variety of ad networks. In other words, is a marketplace for online adve...

Top Video and Rich Media Ad Networks

A list of online ad networks specializing in video and rich media content. Video and Rich Media ad networks aid marketers and advertisers in placing ads alongside streaming video, music and other multimedia content. Often, video a...

Top Mobile Ad Networks

A list of mobile ad networks, and companies serving advertisements to smartphones and other mobile devices. These networks work very much like traditional ad networks, but focus on supplying ads to mobile devices as part of Web-su...

Top Online Targeted Ad Networks

A list of online targeted ad networks. Ad targeting allows advertisers to choose specific websites or even specific content on those websites and tailor their ads specifically for these audiences. This can include a certain blog o...

Top Online Ad Servers

List of online ad servers. An ad server is a tool for placing advertisements on web sites. Typically, companies providing ad servers also provide some kind of software, interface or content management system allowing advertisers t...

Top Online Ad Analytics

List of the major online ad analytics resources. The goal of Web ad analytics is to provide useful information for advertisers about the reach, frequency, arrangement intent and brand lift of their ads, helping them to make decisi...

Top Online Performance Ad Networks

A list of online performance-based ad networks, utilizing ad targeting to allow advertisers to choose specific websites or even specific content on those websites and tailor their ads specifically for these audiences. This can inc...

Top Online Vertical Ad Networks

A list of online vertical ad networks. Vertical ad networks are focused on specific topic categories, or verticals, allowing advertisers and marketers to reach only a select niche audience likely to favor their products. This can ...

Top Advertising Data Exchanges and Aggregators

List of advertising data exchanges and aggregators online. Data aggregators are online systems allowing advertisers to quickly gather a lot of information about their online ads and the users who are seeing them, including geograp...

Top Online Horizontal Ad Networks

A list of online horizontal ad networks. Horizontal ad networks serve direct response advertisers and focus on expanding the reach of the advertising as wide as possible. Horizontal ad networks, however, do not allow for advertise...

Top Online Ad Operations and Infrastructure Services

List of online ad operations and infrastructure services. These can involve a variety of services provided to website owners or ad network operators, such as a 'network builder' allowing publishers and media companies to design th...

Top Online Creative Optimization Companies

List of the major online creative optimization companies. These are online platforms and systems that allow advertisers to fix or change components of their display ads, allowing them to significantly improve the performance of th...

Top Online Media Buying Platforms

List of the major online media buying platforms. Marketers wishing to purchase web advertising have a variety of options for selecting just the outlets and websites on which they would like to be featured, and as the online space ...

Top Online Yield Optimization Sites

List of websites and services for online yield optimization. Yield Optimization is the technique of improving the response to a certain piece of advertising creative. Typically, the ad server works with the publisher to determine ...

Top Online Advertising Verification Services

List of online advertising verification products and services. Online ad verification involves placing ads along with a bit of code (usually javascript) that reports back information and data about not only the ad's performance bu...