What are the best reasons to support a brand or company? Consumers who are loyal to one specific company often cite very specific reasons for why they choose to support them. Any business owner knows that creating a great brand that consumers trust and believe in is the true key to success. Over time, loyalty pays off, big time. What do you believe is the most important reason to support a specific brand and/or company?
Finding a company or brand to believe in can be tricky. Consumers must feel like they're supporting a business that is reputable. Many factors can influence a consumer's beliefs. Does the company treat its employees well? Are the products it offers of good quality? Where are they manufactured?
A company's altruism might also be a good reason to support a specific brand or company. Does the company regularly donate money to needy causes? Some companies are heavily involved in their local communities, stepping up whenever they can to contribute money or resources to those in need.
Of course, one of the most important reasons one might choose to support a brand and company is because the products offered are innovative and make life easier and/or better in some way. People generally don't like to throw their money away. Offering a reputable product is extremely important.It's time to sound off about what you believe are the best reasons to support a company and a brand, with your votes!
Consumer choice should be the top reason to support a brand. Way too many companies force you to pay $$$ for services you don't want because the service you do want is bundled with them, this is the opposite of consumer choice.
Why, for instance, can't I only subscribe to NBC and HBO for a reasonable price on Cable?We as consumers have become far to complacent when it comes to getting what we want.