Clothing
6.6k voters

Once-Iconic '90s Brands That Basically Don't Exist Anymore

Updated April 2, 2020 28.6k votes 6.6k voters 452.8k views11 items

List RulesVote up the brands that you loved too much to let go of.

Matt Manser reranked 4 of 0 total items on . Check out the original list to vote on it yourself!

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    Photo: Delia's

    Founded in the early '90s, Delia's took pride in being "the funky, fun, quirky teen girls’ brand." The company started as a direct-mail business, but grew until it had established retail locations in malls across the country. Despite the brand's successful rise, sales eventually started to dwindle, and in 2011 the company filed for bankruptcy.

    Today, the physical Delia's stores are all gone. However, the company has returned to its roots, with an online-only comeback that began in 2015. Now the rights are owned by Dolls Kill.

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    Bongo Jeans

    How '90s were Bongo Jeans? The ads Bongo ran that featured Liv Tyler should tell you all you need to know. The company was founded in 1982, and grew steadily over the next decade and a half. During the rise of Bongo Jeans, Gene Montesano and Barry Perlman, the founders of the company, also created Lucky Brand Jeans in 1989.

    By 1993, the pair had left Bongo to focus on Lucky Brand, and in 1998 they sold Bongo to Candies for $15 million in stock. Bongo Jeans are technically still around, but since the change in ownership, the brand doesn't feel quite the same; for starters, it's no longer tied to popular celebrities.

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    Limited Too

    In the '90s, Limited Too carved out a space in malls across the country by offering European-style fashion aimed at young girls and teens. In the late '90s, the retailer started focusing more specifically on tween girls, and by 2004, many Limited Too stores were rebranded as Justice. By redirecting the company's efforts, Justice was able to offer the same fashion seen at Limited Too, only for a more affordable price. 

    By 2008, pretty much all Limited Too stores were gone. However, if you're a fan of the brand, you may be in luck. In 2016, the owner of several prominent retail brands announced plans to attempt to bring back Limited Too in select locations.

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    Warner Bros. Studio Store

    The Warner Bros. Studio Store launched in 1991 and specialized in Looney Tunes merchandise. Even though Bugs Bunny made his first appearance in 1940, he and the other Looney Tunes characters remained quite popular, and clothing featuring modern takes on characters (such as Bugs and Taz dressed like the rap duo Kris Kross) were big sellers.

    The popularity of Looney Tunes spiked with the 1996 release of Space Jam, but the demand for clothes featuring the characters eventually waned. In 2001, the Warner Bros. Studio Stores closed for good.